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For Construction Professionals

20 Years of Building, Captured in an Anniversary Logo.

How a single anniversary logo turned a quiet milestone into something the whole company could share.
Client: Stansell Construction
Industry: Construction
The 120 Case Study

The Whole Story in 120 Seconds.

The Situation

You’ve hit a milestone worth celebrating, but a date on a calendar isn’t something customers notice on their own. Without a way to show it, even 20 years of work can pass by quietly.

The Opportunity

Stansell Construction reached its 20-year anniversary in 2026, proud of two decades of work but unsure how to share it. The milestone needed to reach existing customers, prospects, and everyone who touched the company or its website, and a simple announcement wasn’t going to carry that weight.

The Approach

We suggested a special logo variation built to celebrate the anniversary. Rather than hand over one option, we developed multiple on-brand style directions and let the team choose the one that resonated most across everyone who weighed in.

The Impact

They loved the logo so much it went everywhere. It now lives in the website header and footer and anchors the company email signature, putting the milestone in front of every customer and visitor, every day.

The So What

A milestone is only worth as much as the people who see it. The right mark gives your team a simple, on-brand way to carry that pride into every touchpoint, long after the anniversary itself.

Ready to Write Your Own Story?

You Have a Bigger Story to Tell

Two decades of work deserved more than a passing mention. The right anniversary logo gave Stansell a way to carry that pride across every touchpoint. If you have a milestone coming up, let’s talk about how to make it something people actually see.

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