What is Video Search Optimization (VSO)
Video Search Optimization (or VSO) is a SEO strategy that works to optimize videos for the purpose of increasing their ranking in web & video searches.
In fact, Google currently has over 1 billion daily users who are watching more than 100 million hours of video every single day; it’s safe to assume that your target audience will be searching for content using this platform at some point or another. By working with Video SEO experts like Captivation Agency you can ensure that your customers are able to find and view your website’s content via their search engine results page (SERPs).
Optimizing Existing Video Content
Optimizing existing video content is a great way to ensure that it's getting the views and engagement it deserves.
When optimizing videos for your business or non-profit, it's not enough to create compelling titles and descriptions to grab viewers' attention. It needs to include relevant keywords so that search engines know what kind of content resides within, along with countless other unique data points to ensure Google knows exactly what your video is all about.
Captivation understands these data sets and combines them with proper research - allowing you to get the most out of your video content investment.
Producing Video Content That Ranks in Search Engines
Creating videos for your business is a great way to market and brand yourself online. However, if you want your video content to be found by potential customers in search engines like Google and YouTube, the first step in the process involves effective and thorough research. Researching what keywords people will likely use when searching for the products, services, or causes related to your industry or niche.
With video search optimization as the center of our efforts, this newly determines information serves as the basis for all other content creation. From the scripting, to the visuals, to the titles & descriptions, to the page it's embedded on - all things will point back to the key terms and phrases you wish to rank for. Captivation Agency employs a full team to handle the entire video production process.
Increase Engagement with Search Optimized Video Content
According to Animoto, 93% of brands received new customers from the video content they deployed on social media. With over 50% of consumers now watching videos before making a purchase, Google values this interactive medium twice as much as text content. As these numbers continue to grow Video SEO will continue to be an effective way to rank higher in the search results - leading to increased traffic, more conversions, and ultimately more revenue for your business or organization.
Contact us today and harness the true potential of your existing and future search optimized video content today.
