Sarasota video animation services by Captivation Agency are produced to be one of the most powerful storytelling tools for your brand or non-profit.

The term "video animation" is a relatively new form of digital art. In the past, visual effects were used mainly to bring imaginary worlds to life in the movies, and animators were generally only concerned with creating realistic images. This has radically changed in recent years, with the advent of computer-generated imagery (CGI).

There is some confusion among people who don't work in the field of what exactly video animation is, since, like video and animation, it has been used to describe a variety of different processes.

To be precise, video animation is the process of digitally manipulating recorded footage in real-time to create a seamless and smooth sequence of images. The methods used to do this can vary widely from one production to another.

Video animation can be leveraged by itself or in conjunction with other forms of media - to make an impact on live-action video or in a slideshow presentation. Animations are a great way to visually describe complicated subjects such as medical procedures or complex multi-stage processes.

In addition to it's technical benefits, video animation can also be a fun way to tell a story when live-action video is either not as relevant or would be too costly.

There are many kinds of video animations to leverage for your business or non-profit and at Captivation Agency, our Sarasota video animation services span a wide variety of productions. Here are just a few to consider:

Explainer videos, like the one featured below, help to educate, while also entertaining the viewer - creating an opportunity to remember your product, service, or cause for days, weeks, or years to come.

Above: Animated Explainer Video for Glowb Lights - Produced by Captivation Agency

The type of animated video content you choose will depend on your target audience, and the goal of your video.