Captivation. Agency

Story System Scorecard

How Memorable is Your Organization?

Take the Story System Scorecard - an 8-minute assessment that shows you where your story system is strong, where it's leaking energy, and what your audience actually remembers about you.

Content is what you publish. A story system is something more. It's the interconnected stories, values, language, and themes that add up to something bigger than any single post, video, or email.

It's how ideas repeat, connect, and build over weeks and months. It's what makes your audience recognize you, remember you, and trust you - long before they choose to support your mission or hire your firm.

The Captivation Story System Scorecard measures the strength of that system across 6 pillars. In 8 minutes, you'll see exactly where you're building trust - and where you're leaking it.

A quick note from Jim

"We built the Story System Scorecard because I kept meeting brilliant marketing and advancement leaders who felt stuck.

Not because they weren't smart or motivated - because their stories weren't running on a system yet.

This 8-minute assessment gives you a real look at where you stand, across the six things that actually matter. No sales pitch. No fluff. Just clarity. Let's go!"

Your Story System Score

A benchmark across 6 pillars - see exactly where your story system is strong and where it's leaking energy.

Your System Stage

Find out which of the 5 stages you're operating in - from Fragmented to Compounding - and what that means for your next move.

Your Top 3 Priorities

A personalized, ranked list of the 3 places to focus first, based on your answers. No overwhelm. Just the next right step.

Your Strategic Summary

A printable PDF you can share with your team or board - the whole scorecard, in one file, with exactly what you need to take action.

Who Needs This Scorecard?

Marketing Directors and CMOs
Advancement, Development, and Communications Directors
Professional Service Leaders Building Trust and Authority
Government and Public-Sector Communicators

You're in Great Company.

First, a few quick things.

This helps us send your results and make your report actually useful for your role.

First name

Please share your first name.

Last name

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Email

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Which best describes your role?

Pick the one that fits best.

Which best describes your organization?

Pick the one that fits best.

What's your primary marketing focus right now?

Pick the one that fits best.

How much of your week is spent on marketing execution?

Pick the one that fits best.

Question 1 of 27 Audience Clarity

Pillar 1 · Audience Clarity

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Building your Story System Scorecard…

Scoring your 6 pillars, finding your stage, and identifying your top 3 priorities.

Stage

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Your 6-Pillar Scores

Here are the 3 places to focus first, based on what you shared:

We're Here to Help!

Everything you just read points to the same core truth: a story that lives in your head - or scattered across tools - will never compound. A story system will. That's where we come in! We'll help you execute on your 3 priorities above and establish a strong foundation for your Story Engine. The Captivation Story Engine™ is what builds that story system. One strategic conversation each month, produced into video, design, web, email, and podcast content that all say the same thing in rhythm. Built for mission-driven leaders who are tired of being creative directors of their own marketing.

Book Your 30-Minute Scorecard Review Call Learn About Captivation Agency

Your full strategic summary is already on its way to your inbox - check for an email from Jim within the next few minutes.

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