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What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
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How to Optimize Your Content for Voice Search Ability

One of the newest and greatest technological advances of the 21st century is voice search.
March 10, 2018
2 min read
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Setting Up Your Own Google+ Brand Page

Google+ has set records for its fast growth. But has it really had an impact on the average social user? And now, months after its initial launch, Google has launched their Google+ Pages for businesses.
November 15, 2011
3 min read
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Ultimate Guide to Business Blogging - Part 2

In last week's post, we set the stage with initial tips and tricks for becoming a rock star blogger. As we continue this process, we will learn that the secret to effective blogging is all about content, content, content.
September 30, 2011
5 min read
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Ultimate Guide to Start Business Blogging - Part 1

We see it all the time. The business owners we consult with are willing to revise their websites for greater SEO exposure, take the plunge into social media and monitor their brand's reputation.
September 20, 2011
5 min read
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Back to School Means Back to Basics for Your Business

It’s August. Football season is right around the corner. The blockbuster movies have left the multiplexes. Cool breezes will soon give a much-needed relief from the hot summer temperatures.
August 19, 2011
6 min read
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Facebook Ads vs LinkedIn Ads

Entering into the world of 'Pay Per Click' (PPC) can be daunting and confusing. There are terms like keyword bids, CPM, CPC, CTR and conversion tracking which can leave the average business owner scratching their heads.
July 5, 2011
6 min read
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Harnessing the Power of Mobile Web Traffic

Are you running alongside your customers… or are you still at the gate, wondering where the sound of the start gun came from?
June 24, 2011
4 min read
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Should You Manage Your Own Website?

When it comes to managing your own business website, there are two schools of thought from most business owners and marketing directors:
August 17, 2022
7 min read

I have had nothing but great experiences with Captivation. I've worked with them for over 8 years on different projects and needs. With each they show true professionalism, always are fair in their estimates and timing, great communicators and produce really high-quality work. Always consider them for additional work and will continue to do so ongoing.

Adam Vassalo

Adam Vassalo

Director of Project Management, Epsilon
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