SCSO Recruitment Campaign - Law Enforcement Marketing

Excerpt from SCSO Press Release - February 28, 2022
Sarasota County Sheriff Kurt A. Hoffman today announced the release of the agency’s 2022 agency-wide recruitment campaign, “Careers Start Here.”
Over the course of more than six months, the agency’s Community Affairs Office and Human Resources Bureau worked with Sarasota-based creative production company, Captivation Agency, to develop a full-fledged campaign including photos and videos, flyers, banners, and promotional material to be used on the agency’s website, social media platforms, during hiring events, and at job fairs. Agency members featured in the main six-and-a-half-minute recruitment film work in various parts of the agency and collectively share their experiences from serving in the law enforcement profession. Woven into each campaign element are the agency’s community-first culture and family-oriented focus.
Sarasota County Sherriff's Office logo

About the Client - Sarasota County Sheriff's Office:

Covering a jurisdiction of more than 725 square miles, the Sarasota County Sheriff's Office is one of our community's largest employers.

With over 1,000 employees, SCSO provides career opportunities for those interested in patrol, investigations, corrections, mounted patrol, SWAT, and crime prevention.

Additionally, for those that would not normally consider a career in law enforcement, the agency offers a variety of positions in communications, victim’s assistance, court security, records, civil process, information technology, finance, animal services, and even aviation - not to mention over 100 volunteer opportunities.

The Challenge:

With the increased competitiveness of the current job market, and in the face of one of the greatest labor shortages in US history, the Sarasota County Sheriff's Office needed to maximize its recruitment marketing efforts - seeking individuals interested in not only becoming Sheriff's deputies and support personnel within the Sheriff's Office, but also more showcasing its over 100 other civilian position opportunities.

The Solution: 

SCSO Careers Start Here Tagline Concepts
Working closely with the agency's Director of Community Affairs and Human Resources Bureau, Captivation Agency developed a tagline, logo, and associated branding for the marketing campaign which carried through to a wide variety of other content including:
  • Agency/Position Overview & Break-Out Videos
  • Printed Collateral
  • Social Media Post Graphics
  • Website Graphics

Sarasota County Sheriff’s Office: Careers Start Here

Careers Start Here: SCSO Recruitment Tease

Careers Start Here: Law Enforcement Deputy

Careers Start Here: Corrections Deputy

Careers Start Here: Animal Care Technician

Careers Start Here: Animal Services Officer

Careers Start Here: Court Services Deputy

Careers Start Here: Booking Technician

Careers Start Here: Communications Operator

Careers Start Here: Animal Services Kennel Worker

+ Show All Videos

The Result (Thus Far):

Since its launch, the campaign has been well received and effective in garnering the attention of the community as shared by Kaitlyn R. Perez, Community Affairs Director:

"We have had multiple people reach out and compliment the campaign. Over the last four days, we've hosted 32 oral boards for law enforcement sponsorships, of which, countless applicants mentioned our recruitment collateral."

We look forward to sharing updated statistics for this campaign as we receive them.

SCSO Career Opportunities

To learn more about career opportunities with the Sarasota County Sheriff’s Office, visit SarasotaSheriff.org, connect with the agency on Facebook, Twitter, or Instagram, and follow this link to the agency’s SCSO YouTube channel dedicated to recruitment. New career opportunities are posted to both the agency’s website and social media platforms weekly on Mondays.

Calling All Law Enforcement Agencies

Is your law enforcement organization looking to develop a recruitment marketing strategy to attract professional, competent, and service-oriented men & women as potential candidates?

It is now more important than ever to leverage the power of the web, social, and video digital recruiting packages to maximize the visibility of job opportunities in your community and showcase your department culture to attract qualified applicants.

As a full-service digital marketing, video production and creative agency, our in-house team will personally work with you to identify your goals, highlight what makes your department unique and help deliver that message clearly and concisely - lead by our collective past experiences, while looking ahead to new & emerging technologies, to give you the edge needed for today’s business marketing landscape.

Go beyond simply placing listings on recruiting websites. Contact us to build an all-inclusive recruiting package today.
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Behind the Scenes

Client Testimonials

Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them!