Excerpt from SCSO Press Release - February 28, 2022

Sarasota County Sheriff Kurt A. Hoffman today announced the release of the agency’s 2022 agency-wide recruitment campaign, “Careers Start Here.”

Over the course of more than six months, the agency’s Community Affairs Office and Human Resources Bureau worked with Sarasota-based creative production company, Captivation Agency, to develop a full-fledged campaign including photos and videos, flyers, banners, and promotional material to be used on the agency’s website, social media platforms, during hiring events, and at job fairs. Agency members featured in the main six-and-a-half-minute recruitment film work in various parts of the agency and collectively share their experiences from serving in the law enforcement profession. Woven into each campaign element are the agency’s community-first culture and family-oriented focus.

Covering a jurisdiction of more than 725 square miles, the Sarasota County Sheriff's Office is one of our community's largest employers.

With over 1,000 employees, SCSO provides career opportunities for those interested in patrol, investigations, corrections, mounted patrol, SWAT, and crime prevention.

Additionally, for those that would not normally consider a career in law enforcement, the agency offers a variety of positions in communications, victim’s assistance, court security, records, civil process, information technology, finance, animal services, and even aviation - not to mention over 100 volunteer opportunities.

With the increased competitiveness of the current job market, and in the face of one of the greatest labor shortages in US history, the Sarasota County Sheriff's Office needed to maximize its recruitment marketing efforts - seeking individuals interested in not only becoming Sheriff's deputies and support personnel within the Sheriff's Office, but also more showcasing its over 100 other civilian position opportunities.

Since its launch, the campaign has been well received and effective in garnering the attention of the community as shared by Kaitlyn R. Perez, Community Affairs Director:

"We have had multiple people reach out and compliment the campaign. Over the last four days, we've hosted 32 oral boards for law enforcement sponsorships, of which, countless applicants mentioned our recruitment collateral."

We look forward to sharing updated statistics for this campaign as we receive them.

To learn more about career opportunities with the Sarasota County Sheriff’s Office, visit SarasotaSheriff.org, connect with the agency on Facebook, Twitter, or Instagram, and follow this link to the agency’s SCSO YouTube channel dedicated to recruitment. New career opportunities are posted to both the agency’s website and social media platforms weekly on Mondays.

Is your law enforcement organization looking to develop a recruitment marketing strategy to attract professional, competent, and service-oriented men & women as potential candidates?

It is now more important than ever to leverage the power of the web, social, and video digital recruiting packages to maximize the visibility of job opportunities in your community and showcase your department culture to attract qualified applicants.

As a full-service digital marketing, video production and creative agency, our in-house team will personally work with you to identify your goals, highlight what makes your department unique and help deliver that message clearly and concisely - lead by our collective past experiences, while looking ahead to new & emerging technologies, to give you the edge needed for today’s business marketing landscape.

Go beyond simply placing listings on recruiting websites. Contact us to build an all-inclusive recruiting package today.