Ways to Expand Brand Ambassador Awareness

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February 10, 2018
4 min read
Article Contents

First you find your brand ambassadors, but then what do you do?

Spreading the central message (or mission) of your company can be more difficult than it seems, as getting consumers to take the time to educate themselves about your company can be an expensive chore. In this article, we dive deeper into the different strategies you can utilize in your company to effectively spread your message with brand ambassador awareness.

Videos, Videos, Videos

One of the most popular methods of using brand ambassadors (due to success rates) is video. Videos often hit home with consumers more than text, as not only can they listen to what you have to say, but can also put a face to the company and/or product. People like to see who they are supporting, and how by using your company, they are helping a greater cause.

Videos are a great way to show employee happiness, as well as events that your company has done in order to better the community. Showing your values through video has been proven to elicit more feelings within an audience, as the combination of auditory and visual aids hits home harder than any other sensory combination. 

Ways to Share Your Videos

Okay, so you have a video, but how do you get people to see it? Social media, as discussed in prior articles, is an excellent way to share information about your company. Almost everyone has a social media account of some sort, making consumer viewership high. The majority of social media platforms, such as Facebook and Twitter, allow for video uploads. Uploading your brand ambassador video(s) to social media platforms such as these help to spread the message quickly and effectively, especially through the use of consumer sharing. Some of the best platforms to utilize are:

  1. Facebook: With the most users of any social media platform, Facebook is a great way to get your message out there. Their "share" feature allows for users to share posts from other users or pages, such as your company. By sharing your video, friends of the sharer will be able to see the video, hitting new consumers and gaining views. The more views, the more people who know your message.
  2. YouTube: Being the first big video platform, YouTube is always a great place to upload video content. Make a channel for your company where consumers are able to view all of your videos in one place. Even better, make playlists to demonstrate all of the things you do in a much more organized fashion. (You can even add this to your LinkedIn profile!)
  3. Twitter: Similar to Facebook, Twitter allows users to "retweet", or share videos. While Twitter doesn't allow for super lengthy videos like Facebook does, it still is an effective tool in sharing your content.
  4. Instagram: What first began as a "photo-only" sharing platform, Instagram has recently added a video feature. This allows for accounts to post semi-short videos to share with its followers, similar to Facebook. While these videos can't be re-shared like on Facebook, they still can reach an extensive amount of people, especially with the correct use of hashtags. 

Email Marketing: Elevating Video Engagement with Beehiiv

Beyond social media platforms, harnessing the power of email marketing can significantly amplify your video content's reach and impact. Here's how to leverage email campaigns, including the utilization of Beehiiv, to effectively share your videos:

Email Newsletter Highlights

Include video snippets or thumbnails in your regular newsletters, powered by Beehiiv's seamless integration. Showcase snippets of your latest video content, accompanied by intriguing descriptions, enticing subscribers to click and watch the full videos directly through Beehiiv's optimized platform.

Exclusive Video Releases

Offer exclusive access to video content through Beehiiv-powered email subscriptions. Use Beehiiv as a platform to reward subscribers, granting them early or exclusive access to certain videos before they're publicly available, all managed effortlessly through their user-friendly interface.

Dedicated Video Campaigns

Design dedicated email campaigns centered around specific video releases or series, leveraging Beehiiv's analytics to refine targeting. Craft compelling subject lines that highlight the value or entertainment within the videos, leading subscribers to engage and watch through Beehiiv's tailored video-sharing features.

Interactive Video Emails

Experiment with Beehiiv's interactive elements within video emails, such as clickable annotations or embedded polls. These features foster active participation, increasing viewer engagement and providing actionable insights for further campaign optimization.

Personalized Video Messages

Incorporate Beehiiv's functionalities to create personalized video messages from your team or brand ambassadors. Address subscribers by name, making them feel valued and connected to your brand, all facilitated seamlessly through Beehiiv's platform.

Remember, Beehiiv provides a comprehensive suite of tools to optimize video content for email, ensuring compatibility across various devices and email clients. Additionally, analyze Beehiiv's metrics, including click-through rates and watch times, to refine your video-sharing strategies and maximize engagement.

By integrating Beehiiv into your email marketing campaigns, you create a dynamic and engaging channel to connect with your audience, driving higher engagement and fostering stronger relationships with your subscribers.

Discover more about Beehiiv's powerful email marketing platform here.

To look at some great examples of brand ambassador videos, click here to view our past article.

To inquire about video production for your company, please feel free to contact us through our online form, or call at 941-564-9328.

Written by Captivation

Founded in 2004, Captivation Agency is an award-winning creative storytelling collective located in Sarasota, Florida.

We work with brands, non-profits & agencies to elevate and deploy meaningful, engaging, client works in the form of video productions and pixel-perfect, user experience design.

We believe in hard work, exceptional customer service, and long-term relationships.

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