Updating Content to Boost SEO

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February 23, 2023
3 min read
Article Contents

In the world of digital marketing and SEO, content is king. In order to stay relevant, content needs to be constantly updated and refreshed. This blog post will provide readers with an overview of the benefits and strategies of updating old types of content to boost SEO. We'll discuss how fresh content can help to improve blog articles and website rankings, increase visibility, and drive more traffic to your website. We'll also dive into the technical details of how to go about updating your original post with old content for SEO, such as which aspects and pieces of content types to focus on, what to look out for, and any potential pitfalls. By the end of this blog post, readers will have a better understanding of how to use content strategies and updates to boost their website's SEO content performance.

Assessing the Relevance and Accuracy of Existing Blog Content

Updating old content to boost SEO should always start with assessing the relevance and accuracy of existing content from the original article. This can be done by comparing the content to the current best practices and standards. You can also research the accuracy of statistics, facts, and other data used in the original content compared to current statistics. This assessment should also include examining whether the content is still relevant in terms of the information presented and whether any new advances or developments have occurred that should be acknowledged. After this assessment, you can begin to make the necessary changes adding key pieces to the body content to make it more relevant and accurate.

Identifying Opportunities to Optimize for Better Search Engine Visibility

Identifying opportunities to optimize better search engine visibility is essential for any successful SEO strategy. By regularly assessing existing content, you can identify any areas for improvement as well as perfect opportunities for optimization and an SEO boost. Examples of optimization opportunities can include updating relevant keywords, and focus keyword densities, improving meta descriptions, optimizing title tags, and restructuring content to be more SEO-friendly. Optimization can also include adding new content to old pages, such as updating the content to address recent changes in the industry or adding fresh links to internal pages. Implementing these SEO opportunities can improve search engine visibility and help your content's ranking position on SERPs.

Enhancing Content with Fresh Visuals, Videos, and Infographics

When it comes to updating old content to boost SEO, one of the most important techniques is to enhance the content with fresher content, visuals, videos, and infographics. Adding visuals can help increase engagement and make your content more memorable. Additionally, visuals can be used to help explain complex topics or data, which can help readers understand your content more easily. When adding visuals, be sure to choose high-quality video versions and images that are relevant to the content and optimize them properly to improve your image SEO.

Updating Technical Elements such as Title Tags and Meta Descriptions

Updating technical elements such as title tags, current keywords, and meta descriptions is an important step in the process of updating old content to boost SEO performance. When content is published, it should include up-to-date tags, focus keywords, and descriptions that accurately describe the content and capture the attention of the reader. Title tags should contain the target keywords and secondary keywords in the content of the entire post, while meta descriptions should provide a brief but informative description of the content that encourages readers to click. Additionally, URL slugs should be updated to ensure they match the content topic of the entire article. This helps search engine crawlers properly identify and index the type of content.

Leveraging Social Media Platforms to Drive Additional Traffic to Refreshed Blog Content

Social media is a powerful tool for driving additional traffic to refreshed content. Utilizing your existing social media platforms, such as Twitter, Facebook, Reddit, and LinkedIn, can help reach a larger audience and direct users to your updated quality content. It is important to track the performance of social media campaigns, as well as the results of your refreshed content, to ensure that you are getting the most out of your content audit efforts. Additionally, consider exploring new social media platforms to reach new audiences.

Help Available

Updating old content quality is an effective way to boost SEO for your website. It helps your content stay relevant, improves search rankings, and increases your website's overall visibility and monthly traffic. Not only does it provide value to your readers, but it also helps you stand out from the competition by giving you a ranking boost. Our team at Captivation Agency is ready to help you regularly update your website's content.  Contact us today to ensure that you remain a leader in your industry.

Written by Captivation

Founded in 2004, Captivation Agency is an award-winning creative storytelling collective located in Sarasota, Florida.

We work with brands, non-profits & agencies to elevate and deploy meaningful, engaging, client works in the form of video productions and pixel-perfect, user experience design.

We believe in hard work, exceptional customer service, and long-term relationships.

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Client Testimonials

As a local nonprofit, we hold an Annual Celebration and Grant Awards Ceremony each year. Due to our current in-person limitations, we looked to Captivation Agency to help us take our program virtually.  From the outset, they were accommodating and patient, guiding us skillfully through the process with ease. To me, that is equally as important as the final product, and they certainly delivered on both counts. The video was absolutely amazing and is a production that elevates the mission of Impact100 SRQ in the Global Impact community, and across our own community as well. We look forward to our next project!

Amy Tupper

Amy Tupper

Vice President, Impact100 SRQ
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