Top Effective Brand Ambassador Examples

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December 22, 2017
2 min read
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Back by popular demand, we're focusing on brand ambassador examples for yet another post. 

In order to get a better understanding of the creative ways you can use your brand ambassadors to spread your company's message, we have compiled some of the best videos from companies around the country.

WestJet Christmas Miracle: 12 Flights of Christmas

WestJet is one of the best examples of an AMAZING use of brand ambassadors. Every year, they do Christmas miracle videos in which they surprise those in need with gifts that range from teddy bears to vacations to Hawaii. They clearly show they care about their consumers and their loyalty to the airline.

Ronald McDonald House Charities 

People around the world know of the (kinda creepy) Ronald McDonald. In order to keep customer support and show they care, they started their own charity called the "Ronald McDonald House Charities". They do everything from help fund medical treatments for sick children to give scholarships to deserving high school students looking to further their education at a college or university. 

Corner Bakery Cafe

A more small-town example, "Corner Bakery Cafe" is a smaller company than those examples mentioned before. They take customer loyalty and happiness into their own hands to ensure that each and every person that enters one of their stores has a great experience. Before they opened their store in Maryland, workers walked up and down the street with jetpacks full of coffee (honestly my dream), giving free cups to passersby. This way, citizens in the area knew about the new cafe opening and were able to be introduced to the stellar service and the relationship-building the cafe prides itself on.


Lowes Home Improvement Store

Lowe's, true to their iconic slogan "Lowe's Knows," exemplifies a steadfast commitment to understanding and meeting the diverse needs of their customers. The phrase goes beyond mere knowledge; it reflects a profound understanding that extends to the unique challenges and aspirations of each individual. Lowe's consistently demonstrates this care by offering an extensive range of high-quality products, expert advice, and personalized solutions to empower customers in their home improvement journeys. Whether it's a seasoned DIY enthusiast or a first-time homeowner, Lowe's embraces the belief that every customer deserves a tailored and informed experience. Lowe's not only acknowledges but actively addresses the diverse needs of their customers, reinforcing the idea that "Lowe's Knows" is not just a slogan, but a promise of genuine customer care.

While these are just a few of the many examples of showcasing brand ambassadors, they are some of the best and most creative. Whether your company is big or small, brand ambassadors are a big piece in the relationship-building aspect of the puzzle. 

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Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
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