3 Ways to Improve Your Website to Supercharge Your Growth

Man recording video
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July 25, 2018
3 min read
Article Contents

With over 2 billion internet users in the world, the online marketplace continues to expand.  However, the competition for internet sales is as tough as it’s ever been.  The marketplace continues to evolve.

It’s not easy to keep potential customers on your website with just text and images anymore.  Furthermore, it’s not easy to convince prospects to plunk down their hard-earned money on your product or service.  How can you improve your website to promote growth and sales?

How Do You Supercharge and Improve Your Website?

If your website is nothing more than a static electronic brochure, it’s time to get competitive again and overhaul and improve your website.  Here are three things you need to do to immediately supercharge your website and stay ahead of the competition.  We’ve already talked about two of these before in previous blogs, so we’ll briefly mention #3 & #2 and concentrate on #1.

3)  Harness the Power of Mobile Web Traffic – In just a couple of years there will be over 1 billion (with a “b”) smart phones in the world.  The majority of these people will access the internet through mobile devices alone.  If your website isn’t optimized for mobile users, you might be losing more sales than you realize.

2)  Create a Blog – Whether you run a hardware store, a restaurant or offer handyman services, you have knowledge that others can benefit from.  Also, blogs hold a lot of influence over the way people shop and look for products because they turn the blogger into an expert with instant credibility.  Plus blogs keep people coming back to your website, even if they’re not looking to purchase something.  Blogs also greatly benefit your SEO efforts.

1)  Greet Your Web Users with Borderless Walkout Videos – Borderless walkout videos are a personable way to greet each and every visitor to your website.  They can be customized to include you, the company spokesperson or a professional actor.  The message is directed right to the visitor and can include a sales pitch, instructions or any other special information that can be updated or changed on a regular basis.

Reel ROI also offers a SmartRecall system that enables a website to ‘remember’ which of its users has previously visited.  Instead of pushing the same content again and again, returning visitors can be greeted with alternate content – keeping their experience fresh and new each time.

In addition to delivering alternate content based on the number of visits, returning users can also be served unique content based on the time of day, day of the week or any other parameters set by the site’s owner. 

Why Choose a Borderless Walkout Video?

A borderless walkout video is a great way to transform  and improve your website into a supercharged sales tool because:

Video Makes an Impression.  By now, most people realize that video can significantly increase a website user’s attention span.  To really make a lasting impression, your message needs to be focused directly towards your website visitor.  Youtube videos certainly have their place on websites, but don’t interact with your potential customers like a walkout video can.

Visitors Don’t Like to Guess.  We’ve all seen websites that look great, but leave the casual visitor confused on what to do or where to click.  Your borderless website host can let your visitors know exactly what they can find on your site and what to do, just seconds after they arrive – with no reading involved.

Borderless Walkout Videos Increase the Time Spent on Your Website.  The videos engage visitors with focused attention from the moment they land on your page. And because of its interactive nature, these walkout videos keep visitors on your website for a longer period of time.

There are lots of things you can do to overhaul your site to make it competitive.  But by doing the above three things, you will improve your online presence, engage your visitors and supercharge your website.

Questions? Contact Us!

Captivation Agency understands there is a lot of competition for your business.  We take pride in our work and strive to maintain the highest levels of customer satisfaction, especially when it comes to supercharging your website.  Please contact us today to talk to a friendly Captivation representative and see how we can reduce your operating expenses, increase your productivity and make your company more competitive.

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Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them!