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The Smartest Person in the Room - Hiring for Strength

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August 18, 2021
1 min read
Article Contents

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team.  I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make.

As the business has grown and matured over the years, so did our thinking of how/who we hired as new team members. 

Originally, we wanted people that "could do a little of everything", because that's what we as a small team were doing at that time.

Then, we realized the benefit of hiring for strength.  Your team doesn't need to know how to do everything in the company, they just need to know how to do what they were hired for really, really well.

Likewise, you don't need to be the smartest person in the room.  (Nor should you be for an extended period of time.) 

You just need to know what areas are vital for your company to succeed and ensure you are surrounding yourself with those that know how to do it better, faster, stronger than you.

The same is true with your partners and vendors - hire for strength, build in your performance indicators as checkpoints to measure progress, and then get out of their way. 

After all, they are [your] experts!

Thank you and make it a great week!

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Client Testimonials

Our firm has been working with Captivation Agency for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met. Most importantly, the final products they deliver are high quality and exceed expectations. Thanks to the team our marketing campaign has not only been incredibly successful but also fun and enjoyable working with such great people.

Kevin Lyons

Kevin Lyons

Partner & Financial Advisor, Generations Wealth Planning LLC
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