The Guinness Book

Guinness Logo Sculpture
June 24, 2022
1 min read
Article Contents

Do you know when (and why) the Guinness Book was created?

As shown on their website:

The Guinness Book

The idea for the first Guinness Book of Records began in the early 1950s when Sir Hugh Beaver, Managing Director of the Guinness Brewery, attended a shooting party in County Wexford.

While there, he and his hosts engaged in a heated argument about the fastest game bird in Europe, failing to find a definitive answer in any current reference book.


For over 60 years, those becoming the best, the "Officially Amazing" have been recorded in this publication.

The interesting thing to mention is that every printed version of the book is out of date as soon as it is released.


Because once a record has been publicly commemorated, it poses the unspoken challenge to the world to endeavor to beat it.

The Point?

What was thought to be the fastest runner in the world - as recorded in the earliest version of the book is now the 2nd, or 5th, or 50th fastest today!

Just because something is becoming the best or the gold standard today, doesn't mean it will stay that way indefinitely.

If you are not yet at the top of your heap - this is your nudge to keep climbing as I do each week.

If you are at the top, this is your reminder not to get comfortable and discover new ways to beat your best.

Day, after day, after day.


Thank you for reading and make it a great week!

Written by Jim Martin

Hello! I'm Jim, thank you for stopping by!

The team here at Captivation are visual storytellers - building client solutions deployed via web and video channels for such companies as General Motors, Home Depot, Sprint, and NASCAR.

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