Facebook Pixel

Sawdust - Your Next Big Idea

Wood shavings
| |
April 13, 2021
1 min read
Article Contents

Sawdust… Something most would agree is the byproduct of viable creation. The cast-off scraps.

Luftwaffe pilot and inventor Max Himmelheber would beg to differ. In the early 20th century, Max played a very important role in the "elevation" of sawdust, using it as the base for his biggest creation.

Responding to the scarcity of wood veneers at the time, he combined floor sweepings, wood chips, and ground-up off-cuts with glue, high temperature, and pressure – to produce what we know today as particleboard.

High temperature and pressure, 2 things we in business know a lot about…

But, it’s also 2-thirds of your new equation for innovation:

High Temperature + Pressure + Scraps = Your Next Big Idea

The Point?

Your organization is likely producing some sort of “scraps” every week. What scraps in your business can be re-imagined into your next big idea?

Share "Sawdust - Your Next Big Idea"

Enter your information below to subscribe to our marketing insights.

Client Testimonials

The thing I appreciate most about working on a project with Captivation Agency is their sincere interest in the client's success. This is rare to find these days. Customer service is excellent, and they have never disappointed on delivering what was promised. This is a quality shop!

Dottie Rutledge

Dottie Rutledge

President, DR & Associates
red star icon
red star icon
red star icon
red star icon
red star icon