Priority Matrix

notepad with two pens gray paper background top view close up flat lay
November 24, 2021
1 min read
Article Contents

With turkeys that need basting and holiday shopping aplenty, we are all taking on more than our usual workload this holiday season. We all need an organized to-do list!

To help keep it all straight, we're digging into the Fist Pump Friday vaults to bring you this little gem...

The Productivity Matrix (Eisenhower’s Box)

Eisenhower's Box - The Productivity Matrix

In addition to being our 34th President, Dwight Eisenhower was also a 5-star general in the United States Army. Needless to say, this was a man that knew how to get things done. 

He devised this simple, yet effective system for taking a massive “to-do” list and making it a “ta-done” list.

Here’s How The Productivity Matrix Works

Grab a piece of paper and separate it into 4 quadrants. 

Moving clockwise from the top-left box, write the following headings:

  • Do Now (most important)
  • Do Next (second-most important)
  • Delegate (have someone else do)
  • Delete (remove focus on items that don’t align with your goals)

Now begin to segment your tasks for the day – placing each one in the 4 boxes represented.

This process not only helps you to “triage” your to-do list but also allows you to visualize those things that would be taking up your precious time and not contributing to your overall goals (which in turn can keep you from getting the most important things on your list done each day).

And when all else fails remember these words from President Eisenhower:

“What is important is seldom urgent, and what is urgent is seldom important.”

Thank you for reading and have a wonderful week! 

Written by Jim Martin

Hello! I'm Jim, thank you for stopping by!

The team here at Captivation are visual storytellers - building client solutions deployed via web and video channels for such companies as General Motors, Home Depot, Sprint, and NASCAR.

Contact us today to discuss your next project!

Share "Priority Matrix"

Enter your information below to subscribe to our marketing insights.

Client Testimonials

Our firm has been working with Captivation Agency for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met. Most importantly, the final products they deliver are high quality and exceed expectations. Thanks to the team our marketing campaign has not only been incredibly successful but also fun and enjoyable working with such great people.

Kevin Lyons

Kevin Lyons

Partner & Financial Advisor, Generations Wealth Planning LLC
red star icon
red star icon
red star icon
red star icon
red star icon