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Insights

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How Can I Help?

Have you ever noticed the difference in the answers you receive when you change up how you ask a question? Consider the question: "Do you need any help?" [what would your answer be? In most cases: "No, thanks..."]  But how would the response be different if the question was instead phrased like this: "How can […]
October 19, 2021
1 min read
Man lying on brown mountain

Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
October 13, 2021
1 min read
Google website

Should I Bid On My Own Brand Name?

"I am currently running ads on Google.  Should I bid on my own brand name as a keyword?  I don't want to pay for those clicks if I don't have to..."  The above was a recent question I received from the community and I thought I would answer it here.  "Bidding on your own brand […]
October 7, 2021
2 min read
Person picking a smiley face

Your Reviews Matter

I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views!  When I wrote it, I wasn't doing so thinking it would garner that magnitude of attention.  It goes to show though how meaningful and […]
September 25, 2021
2 min read
Carpenter tools

The Carpenter's Square - True Potential

The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read
Macro camera lens

What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
Writing on keyboard

Increase Your Content Velocity

In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email coming in second at 66%.  The numbers fall sharply from there as some mention success stories, infographics, case studies, and white papers among the remaining tactics. What is content velocity? Content velocity is the amount of […]
September 14, 2021
3 min read
Two women watching a laptop

The Best Coaches

As an upper-level manager, you are a “coach” of the people that report to you. And as anyone who’s ever played organized sports knows – not all coaches are created equal…  Looking back at the coaches I’ve had over the years, the best ones all shared one common quality: They were all players of the […]
September 10, 2021
2 min read
Macro photo of Christmas tree

Your Miracle Opportunity

Did you know it's only 17 Fridays until Christmas?!  As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read
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Client Testimonials

I have had nothing but great experiences with Captivation. I've worked with them for over 8 years on different projects and needs. With each they show true professionalism, always are fair in their estimates and timing, great communicators and produce really high-quality work. Always consider them for additional work and will continue to do so ongoing.

Adam Vassalo

Adam Vassalo

Director of Project Management, Epsilon
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