Insights
Increase Your Content Velocity
In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email coming in second at 66%. The numbers fall sharply from there as some mention success stories, infographics, case studies, and white papers among the remaining tactics. What is content velocity? Content velocity is the amount of […]
September 14, 2021
3 min read
The Best Coaches
As an upper-level manager, you are a “coach” of the people that report to you. And as anyone who’s ever played organized sports knows – not all coaches are created equal… Looking back at the coaches I’ve had over the years, the best ones all shared one common quality: They were all players of the […]
September 10, 2021
2 min read
Your Miracle Opportunity
Did you know it's only 17 Fridays until Christmas?! As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read
Focus on the Outcome - Call to Action
As business owners or leaders of our organizations, we are always aiming to drive our core clients to a desired call to action. Consider your website for instance, as with most sites, you may have a few "Learn More" buttons placed throughout the interface. But, as far as CTA's (call to actions) go, simply adding […]
August 24, 2021
1 min read
The Smartest Person in the Room - Hiring for Strength
As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team. I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read
Give Yourself Some Credit - See the Solution of the Hidden Message
Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
Clean the Mirror - Setting Goals
During a conference I attended, Jim Huling, author of the global bestseller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them. During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read
Quality Brings Quantity
Quantity. Whether you are a business owner, a marketer, a manager or all of the above – we all struggle with getting “more”. More sales, more followers, more help from your team… More… Often times we cut corners in our efforts to achieve the “more” we desire, only to find ourselves further behind from where […]
August 3, 2021
1 min read
Where the Fish Are - Building Your Legacy
As many of you know, my grandfather (pictured left) was a commercial fisherman – on the water by 4am, running a 60-foot boat with only one other crew member, back by 1pm selling his catch to the local fish market. I remember going to visit him at the docks as a kid – seeing him in his rubber […]
July 28, 2021
1 min read
