Insights
Obstacles and Opportunities
Obstacles An obstacle can be defined as a thing that blocks one's way or prevents or hinders progress. Opportunities An opportunity is defined as a set of circumstances that make it possible to do something. The Subconscious Determination It goes without saying that the last year and a half has presented its fair share of obstacles for many of […]
November 8, 2021
1 min read
Holiday Digital Marketing Checklist
With the fast-moving pace of the Holiday Season, it is often common to get caught up in the crazy and miss crucial elements of your marketing. To that end – here is your Holiday Digital Marketing Checklist so you can rock this season! 1: Leverage Mobile We know... This one sounds like a given... but […]
November 5, 2021
2 min read
Before Amazon Was Amazon
Amazon. Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform. Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read
How Can I Help?
Have you ever noticed the difference in the answers you receive when you change up how you ask a question? Consider the question: "Do you need any help?" [what would your answer be? In most cases: "No, thanks..."] But how would the response be different if the question was instead phrased like this: "How can […]
October 19, 2021
1 min read
Reminder: Think Big
"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts. That's all you need to rock this week. Make it a great one.
October 13, 2021
1 min read
Should I Bid On My Own Brand Name?
"I am currently running ads on Google. Should I bid on my own brand name as a keyword? I don't want to pay for those clicks if I don't have to..." The above was a recent question I received from the community and I thought I would answer it here. "Bidding on your own brand […]
October 7, 2021
2 min read
Your Reviews Matter
I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views! When I wrote it, I wasn't doing so thinking it would garner that magnitude of attention. It goes to show though how meaningful and […]
September 25, 2021
2 min read
The Carpenter's Square - True Potential
The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read
What is an Explanation Video
An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
