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Hallway with obstacles

Obstacles and Opportunities

Obstacles An obstacle can be defined as a thing that blocks one's way or prevents or hinders progress. Opportunities An opportunity is defined as a set of circumstances that make it possible to do something. The Subconscious Determination It goes without saying that the last year and a half has presented its fair share of obstacles for many of […]
November 8, 2021
1 min read
Person taking photo of tree

Holiday Digital Marketing Checklist

With the fast-moving pace of the Holiday Season, it is often common to get caught up in the crazy and miss crucial elements of your marketing.  To that end – here is your Holiday Digital Marketing Checklist so you can rock this season! 1: Leverage Mobile We know... This one sounds like a given... but […]
November 5, 2021
2 min read
Amazon logo sign

Before Amazon Was Amazon

Amazon.  Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform.  Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read

How Can I Help?

Have you ever noticed the difference in the answers you receive when you change up how you ask a question? Consider the question: "Do you need any help?" [what would your answer be? In most cases: "No, thanks..."]  But how would the response be different if the question was instead phrased like this: "How can […]
October 19, 2021
1 min read
Man lying on brown mountain

Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
October 13, 2021
1 min read
Google website

Should I Bid On My Own Brand Name?

"I am currently running ads on Google.  Should I bid on my own brand name as a keyword?  I don't want to pay for those clicks if I don't have to..."  The above was a recent question I received from the community and I thought I would answer it here.  "Bidding on your own brand […]
October 7, 2021
2 min read
Person picking a smiley face

Your Reviews Matter

I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views!  When I wrote it, I wasn't doing so thinking it would garner that magnitude of attention.  It goes to show though how meaningful and […]
September 25, 2021
2 min read
Carpenter tools

The Carpenter's Square - True Potential

The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read
Macro camera lens

What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read
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Client Testimonials

Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them.