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Obstacles and Opportunities

Article Contents ObstaclesOpportunitiesThe Subconscious DeterminationThe Power to Choose Obstacles An obstacle can be defined as a thing that blocks one's way or prevents or hinders progress. Opportunities An opportunity is defined as a set of circumstances that make it possible to do something. The Subconscious Determination It goes without saying that the last year and a half […]
   
November 8, 2021
1 min read
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Holiday Digital Marketing Checklist

Article Contents 1: Leverage Mobile2: Beef Up Ad Spends for Mobile Traffic3: Use Retargeting to Bring Customers Back4: Tidy Up Your Email Database5: Recover Abandoned CartsLet’s Get it! With the fast-moving pace of the Holiday Season, it is often common to get caught up in the crazy and miss crucial elements of your marketing.  To […]
   
November 5, 2021
2 min read
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Before Amazon Was Amazon

Amazon.  Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform.  Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
      
October 29, 2021
1 min read
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How Can I Help?

Have you ever noticed the difference in the answers you receive when you change up how you ask a question? Consider the question: "Do you need any help?" [what would your answer be? In most cases: "No, thanks..."]  But how would the response be different if the question was instead phrased like this: "How can […]
   
October 19, 2021
1 min read
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Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
   
October 13, 2021
1 min read
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Should I Bid On My Own Brand Name?

Article Contents Should You Bid on Your Brand as a Keyword?Benefits of Bidding for Your Own Brand in SearchIt Allows [You] Explicit Control of the Content That is Shown for Your BrandBlocking Out Your Advertising CompetitorsYou Are the Most Relevant Search "I am currently running ads on Google.  Should I bid on my own brand […]
   
October 7, 2021
2 min read
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