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Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
October 13, 2021
1 min read

Should I Bid On My Own Brand Name?

Article Contents Should You Bid on Your Brand as a Keyword?Benefits of Bidding for Your Own Brand in SearchIt Allows [You] Explicit Control of the Content That is Shown for Your BrandBlocking Out Your Advertising CompetitorsYou Are the Most Relevant Search "I am currently running ads on Google.  Should I bid on my own brand […]
October 7, 2021
2 min read

Your Reviews Matter

Article Contents That's Right, 5000 views! Ok, You Have Your Google Business Account.  Now What?Reviews Are ImportantLet's Get Cracking!Bonus Content Alert I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views!  When I wrote it, […]
September 25, 2021
2 min read

The Carpenter's Square - True Potential

The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read

What is an Explanation Video

Article Contents What makes a Great Explanation video?Different Types of Explanation VideosAnimated Explanation VideoLive-Action Explanation VideoLive-Action with Animation Explanation VideoWhiteboard Explanation VideoScreencast Explanation Video An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers […]
September 21, 2021
4 min read

Increase Your Content Velocity

Article Contents What is content velocity?The content velocity cruxSo how do you increase your content velocity (without writing new content)?Here's how to use your blog to increase content velocityFacebook postGoal:Headline:Post Body:Eblast/Offer EmailGoal:Headline:Message Body:Fuel the content engine  In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email […]
September 14, 2021
3 min read
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