"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts. That's all you need to rock this week. Make it a great one.
Article Contents Should You Bid on Your Brand as a Keyword?Benefits of Bidding for Your Own Brand in SearchIt Allows [You] Explicit Control of the Content That is Shown for Your BrandBlocking Out Your Advertising CompetitorsYou Are the Most Relevant Search "I am currently running ads on Google. Should I bid on my own brand […]
Article Contents That's Right, 5000 views! Ok, You Have Your Google Business Account. Now What?Reviews Are ImportantLet's Get Cracking!Bonus Content Alert I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views! When I wrote it, […]
The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
Article Contents What makes a Great Explanation video?Different Types of Explanation VideosAnimated Explanation VideoLive-Action Explanation VideoLive-Action with Animation Explanation VideoWhiteboard Explanation VideoScreencast Explanation Video An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers […]
Article Contents What is content velocity?The content velocity cruxSo how do you increase your content velocity (without writing new content)?Here's how to use your blog to increase content velocityFacebook postGoal:Headline:Post Body:Eblast/Offer EmailGoal:Headline:Message Body:Fuel the content engine In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email […]
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