As many of you know, my grandfather (pictured left) was a commercial fisherman – on the water by 4am, running a 60-foot boat with only one other crew member, back by 1pm selling his catch to the local fish market. I remember going to visit him at the docks as a kid – seeing him in his rubber […]
NERF – a name that has become synonymous with kid fun, both indoors as much as outdoors, got its start in a not so conventional way. The founder/inventor, Reyn Guyer actually happened upon this new toy while testing out another toy set (a caveman game), which had a bunch of foam rubber rocks as part of […]
Don't copy, react instead. What I mean by this is that so many businesses think the way to get ahead is to copy what the industry as a whole is doing. As I’ve said before, you will never beat what you imitate. Instead, look to where the market is heading and react accordingly, find your own […]
As leaders in our organizations, one of our greatest challenges is the need to "clone" ourselves. The knowledge in our heads is so valuable to all of those we work with and although we try our very best to always be there when we are needed, it's not always feasible... or is it? When faced […]
Article Contents How Colors Can Impact Your BrandHow Shapes Can Impact Your BrandHow Font/Typefaces Can Impact Your BrandBringing it All Together In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, […]
Article Contents What is Journey Mapping?The Importance of Focusing on the Customer's JourneyKey Components of a Journey Map Using and Updating Your Customer Journey Map From designing products to defining consumer behavior, customer journey maps are used in virtually every industry to help companies understand their customers and their needs. But what is journey mapping? […]
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