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Insights

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Benefits of a Google Business Profile

One way to enhance your business's online profile and gain visibility is by creating a Google Business Profile (GBP). The platform allows you to create a free, detailed listing that appears when prospective customers search for your business or related products/services on Google Maps or Google Search.
March 9, 2023
4 min read
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Updating Content to Boost SEO

This blog post will provide readers with an overview of the benefits and strategies of updating old types of content to boost SEO.
February 23, 2023
3 min read
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How to Engage Customers with Video

By the end of this post, businesses will have a better understanding of how to engage customers with video and achieve their desired outcomes.
February 17, 2023
3 min read
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Increase the Average Time Spent on Your Website

In this blog post, we will explore different ways to increase the average time spent on your website and provide actionable tips to help you make the most of your website visits.
February 2, 2023
4 min read
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How to Collect Customer Video Reviews

In this blog post, we’ll walk you through the various steps you should take to effectively collect customer video reviews, helping to make your customer acquisition, retention rate strategy, and conversion rates that much more successful.
December 12, 2022
3 min read
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Effectively Creating a FAQ Page

An FAQ page is a dedicated web page where visitors can easily find answers to frequently asked questions about your products and services. This page is often found on the home page, within the navigation menu, or in tabbed sections. Creating a FAQ page will not only help your customers but also help you as a business owner.
November 17, 2022
4 min read
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How Long Should An Email Be?

If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise.  How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot. 
September 12, 2022
5 min read
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5 Best Practices for Mobile-Friendly Video

Video is one of the most engaging mediums an organization can leverage for its business today.  Regardless of whether you represent a for-profit brand or a non-profit agency, video is there to deliver your story and with so much of your online traffic coming from mobile users - it's imperative that your video content be […]
July 29, 2022
4 min read
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Selecting the Best Email Hosting for Your Business

When it comes to business emails, it's important to ensure that the solution/provider you choose delivers the best fit for your specific needs. For most business owners, their first venture into having a business email address is either a free email account or one available through a cheap web hosting account. Although it's tempting to […]
July 22, 2022
6 min read

Client Testimonials

The thing I appreciate most about working on a project with Captivation Agency is their sincere interest in the client's success. This is rare to find these days. Customer service is excellent, and they have never disappointed on delivering what was promised. This is a quality shop!

Dottie Rutledge

Dottie Rutledge

President, DR & Associates
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