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Insights

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Customer Service: The Strongest Client Relationships Are Made in the Eye of the Storm

While it may seem like common sense, customer service is one of the main factors in deciding what makes a good business versus a bad one.
November 28, 2018
2 min read
Two boxers fighting in a dark room.

Facebook Ads vs LinkedIn Ads

Entering into the world of 'Pay Per Click' (PPC) can be daunting and confusing. There are terms like keyword bids, CPM, CPC, CTR and conversion tracking which can leave the average business owner scratching their heads.
July 5, 2011
6 min read
adorable babies dancing in overalls in a living room.

YouTube Marketing Strategies

Come on, admit it. We’ve all seen the dancing babies, the amazing dog tricks and some guy named Dooner attempting to breathe fire while he unknowingly burns his house to the ground.
April 11, 2011
2 min read
A futuristic road lit by mobile phone screens.

Harnessing the Power of Mobile Web Traffic

Are you running alongside your customers… or are you still at the gate, wondering where the sound of the start gun came from?
June 24, 2011
4 min read
The flash on a laptop with lightning coming out of his eyes can determine if hiring a digital agency is necessary.

Should You Manage Your Own Website?

When it comes to managing your own business website, there are two schools of thought from most business owners and marketing directors:
August 17, 2022
7 min read
A man working on a computer in the middle of a destroyed city.

META Tags: Still Useful or Ancient History?

Way back in the early days (we’re talking the prehistoric internet search days of the mid-1990’s) META tags were the T-Rex of search engine optimization (SEO).
July 25, 2011
4 min read
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Client Testimonials

I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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