Insights

5 Tips for Marketing Your Haunted House Attraction this Year
Last year, I still remember a conversation between my niece and her friends as I drove them towards the town's cineplex.
July 25, 2013
7 min read

Turning Your Team Into Brand Ambassadors
A while back, our team authored a blog about the role of brand ambassadors (also called brand evangelists).
April 5, 2013
5 min read

What Your Business Location Says About Your Company
Recently, Captivation Agency moved into our cool new digs, so it seems only natural to talk about the importance of location to a small business.
June 8, 2012
5 min read

Back to School Means Back to Basics for Your Business
It’s August. Football season is right around the corner. The blockbuster movies have left the multiplexes. Cool breezes will soon give a much-needed relief from the hot summer temperatures.
August 19, 2011
6 min read

The Importance of Hiring a Writer
In business, the success of your company primarily depends on your message and how that message is received by your target audience.
August 12, 2011
5 min read

The Importance of Social Sharing
It’s time to get your website users and blog readers to push your buttons… and of course, we mean that in a good way.
April 4, 2011
3 min read

Unbox the Benefits of LinkedIn
LinkedIn is an online network of professional people from all over the world. While it all too often gets lumped in with other social media sites, LinkedIn is probably the most widely used social network for business networking, with a focus on professionals.
March 25, 2011
5 min read

The Importance of Brand Monitoring
In years past, brand monitoring was a whole different than it is today. In those days of not so long ago, you’d hire a clipping service that sent you copies of ads and articles of your brand mentions in the print media or on radio and TV.
March 18, 2011
5 min read

Choosing a Domain Name
Close your eyes and picture this… (well, don’t really close your eyes or you’ll never read the rest of this article – just pretend to)
March 11, 2011
4 min read