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Insights

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Tailoring Your Message to Your Audience

One of the most important aspects of marketing is identifying your target audience.
July 24, 2017
2 min read
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Effectively Keeping Your Website Up To Date

Being a business-owner requires you to have 3 brains and 8 arms; there is always something that needs to get done.
July 10, 2017
3 min read
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The Marketing Secret to Social Media

Most people understand the importance of using social media as a way of promoting their company, but aren't exactly sure how much they should share and how frequently they should post.
June 26, 2017
3 min read
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Pricing Vs Value - Not All Peanut Butter is Created Equal

At Captivation, we have the distinct privilege of working with great companies - new and old, from all over the world and every walk of life.
October 10, 2014
3 min read
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Sometimes, "Like Us on Facebook" Just Isn't Enough Marketing for Your Business

Many people have a love/hate relationship with social media. We all have a friend or relative that seems to spend every waking moment on Facebook or they send dozens of tweets per day from their Twitter account.
November 7, 2011
5 min read
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The Important Role of a Brand Ambassador

A Brand Ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility.
December 20, 2011
8 min read
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Marketing Your Haunted Attraction

The stores are full of Halloween merchandise, jack-o-lanterns are popping up on porch steps and haunted attractions are scaring up business throughout the country.
October 10, 2014
9 min read
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Using Images to Grow Your Facebook Fan Page

We've talked in previous blogs about how Pinterest, an image-driven social media site, can help grow your business.
December 18, 2013
4 min read
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Valentine's Day Marketing Tips

February is upon us. Winter has settled in and the shortest month of the year usually means gray skies, cold temperatures and lots of snow to shovel.
February 1, 2012
8 min read

Client Testimonials

I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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