Insights

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META Tags: Still Useful or Ancient History?

Way back in the early days (we’re talking the prehistoric internet search days of the mid-1990’s) META tags were the T-Rex of search engine optimization (SEO).
July 25, 2011
4 min read
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Facebook EdgeRank Explained

In last week’s article, we discussed the difference between Facebook and LinkedIn Ads, and which ones might be the best fit for your business. This week, let's continue the social media theme and discuss what other key indicators play a factor in getting noticed on Facebook.
July 15, 2011
4 min read
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Facebook Ads vs LinkedIn Ads

Entering into the world of 'Pay Per Click' (PPC) can be daunting and confusing. There are terms like keyword bids, CPM, CPC, CTR and conversion tracking which can leave the average business owner scratching their heads.
July 5, 2011
6 min read
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Harnessing the Power of Mobile Web Traffic

Are you running alongside your customers… or are you still at the gate, wondering where the sound of the start gun came from?
June 24, 2011
4 min read
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Should You Manage Your Own Website?

When it comes to managing your own business website, there are two schools of thought from most business owners:
May 13, 2011
5 min read
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Implementing Mobile Tagging Into Your Marketing Campaigns - Part 2

As we inch closer and closer to becoming a mobile society, mobile tags just might become that next ‘big thing’ that marketers are always trying to predict.
April 22, 2011
5 min read
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