In Pursuit of an Orange - Vision of Perfection

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March 29, 2021
1 min read
Article Contents

An Orange - a vision of perfection.

"Because each part is essential. The peel protects the juice, and is useful for recipes or sprucing up a drink."

"Its segments are the perfect snacking size, each containing at least one seed - by evolutionary design (to increase the chance of being spread to new places)."

"Good design to me is when every element has a purpose. Nothing is for nothing. Oftentimes, coming into contact with good design makes me question whether something has been designed at all."

Izzie Zahorian
Experience Researcher +++ 

The words above were recently shared with me by our in-house UX/UI specialist Alex.  He, along with our design team, teach us every day that great design is not how many elements can be layered on top of one another to achieve perfection, but instead, how many layers can be stripped away so that everything left has a unique, intrinsic purpose. A vision of perfection.  Like an orange. 

Written by Jim Martin

Hello! I'm Jim, thank you for stopping by!

The team here at Captivation are visual storytellers - building client solutions deployed via web and video channels for such companies as General Motors, Home Depot, Sprint, and NASCAR.

Contact us today to discuss your next project!

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Client Testimonials

As a local nonprofit, we hold an Annual Celebration and Grant Awards Ceremony each year. Due to our current in-person limitations, we looked to Captivation Agency to help us take our program virtually.  From the outset, they were accommodating and patient, guiding us skillfully through the process with ease. To me, that is equally as important as the final product, and they certainly delivered on both counts. The video was absolutely amazing and is a production that elevates the mission of Impact100 SRQ in the Global Impact community, and across our own community as well. We look forward to our next project!

Amy Tupper

Amy Tupper

Vice President, Impact100 SRQ
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