Gathering genuine video reviews from real customers is an essential part of any business’s customer acquisition and retention strategy. Such video reviews serve as powerful social proof of happy customers and create emotional connections, especially on social networks, helping to promote your brand and products to prospective customers. Having to collect customer video reviews can be a daunting process, especially video reviews. Knowing which platform to use, how to solicit reviews, and how to ensure authenticity are all considerations that business owners must think about before launching a video review collection campaign. In this blog post, we’ll walk you through the various steps you should take to effectively collect customer video reviews, helping to make your customer acquisition, retention rate strategy, and conversion rates that much more successful.
Offer Incentives to Customers for Providing Video Reviews
One of the most effective ways to get customer video product reviews is to offer incentives to customers for providing them. You can tie it into a marketing campaign and offer discounts, coupons, gift cards, or even a free product for customers who take the time to provide a video review. This will encourage more customers to provide video online reviews and share their positive experiences, which can be a great way to get your product or service seen by the public. Additionally, you can use customer testimonials and video reviews to get feedback from customers, which can help you to improve your product details or service and make it even better.
Make it Easy for Customers to Submit Video Reviews
Make it easy for customers to submit video reviews. Having an easy way for customers to submit their video reviews can make all the difference in terms of customer satisfaction, engagement, and responses. You can provide a link or QR code for customers to use in order to upload their video reviews. You can also provide instructions on how to record and upload their video reviews. Once you have the customer reviews uploaded, you can then review and process them to be displayed on your website or social media channels.
Provide Clear Instructions on What Customers Should Include in their Video Reviews
You can also send review requests to chosen ideal customers, the next step is to provide clear instructions on what to include in their video content to your target customer and future shoppers. Make sure your instructions are specific and easy to understand so that customers don’t feel overwhelmed. Ask them to include their real experience with your product or service, a product description, what they like about it, and what could be improved, or share their customer journey with your company. Make sure to provide an example video review and encourage customers to be creative and share their unique perspectives. Finally, be sure to let them know how long the video should be, and provide any other details that would be helpful for the process of recording.
Make Sure the Video Review Process is Mobile-Friendly
Making sure your video review process is mobile-friendly is key to providing the best customer experience. This means the video content must be optimized for different mobile devices and the video review widget must be easy to use. To begin, it's best to use a video platform that has native mobile apps for both iOS and Android. Additionally, ensure that the testimonial video and review widget is designed with a mobile-first approach as well as optimized for different screen sizes. By doing this, customers can easily submit their video reviews from their mobile devices.
Automate the Video Review Collection Process with Customer Surveys and Feedback Platforms
Collecting customer experience video testimonials and reviews can be a time-consuming process, but it can also be automated. Customer surveys and feedback platforms are great tools to use in order to collect and store customer video reviews. By automating the video collection process, you can save time and effort in collecting customer feedback.
Customer surveys can be used to ask customers to provide their feedback in the form of a short video clip. After the customer provides their video, the feedback platform can store the video review and make it available for easy access and review. By automating the process of collecting video reviews, you can ensure that you are always collecting up-to-date customer feedback.
Collecting video reviews from your customers is a great way to boost engagement and provide valuable feedback to help improve your products and services. Not only are video reviews engaging and informative, but they can also be used on your social channel to build trust with potential customers.
We Are Here to Help!
Here at Captivation, we can help you put strategies like the one above in place to leverage video reviews to increase sales, boost customer loyalty, and grow your business. Contact us today to learn how!