Starting with the left column in the image below, begin reading the copy.
Then, move to read the "same" copy on the right column.
Notice Anything?
For most individuals, the copy on the right should be easier to read and read quickly, while still retaining the content.
Why? The magic of Bionic Reading.
Founded by typographic designer Renato Casutt from Switzerland, Bionic Reading brings a new form of accessibility to content by revising text blocks in a way that highlights the most concise parts of their words.
Renato's website goes on to explain that "this guides the eye over the text and the brain remembers previously learned words more quickly."
As someone who has struggled with reading comprehension throughout my childhood, this reading format feels like a game-changer and one we wanted to share with you.
To learn more about Bionic Reading and how to enable it on your devices, check out Renato's website.*
*Note - Captivation Agency has no affiliation with the websites listed above.
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Thank you to our UX/UI Lead, Alex informing us about this technology, thank you for reading it, and make it a great week!
