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Your Miracle Opportunity

August 31, 2021
2 min read
Article Contents

Did you know it's only 17 Fridays until Christmas?! 

As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing.

Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared task.

Sure, you may have or may even represent a marketing department within your organization, but "marketing" is so much more than Facebook ads and email blasts – it’s the visual and emotional representation of your brand’s DNA that lives (or at least it should live) with each member of your team.

One shining example of this concept is shared year after year by the employees of WestJet and their “Christmas Miracles” campaigns from a few years back.

Click the video thumbnail below to learn more about their mission:

As the video clearly illustrates, WestJet is a “people company” that truly cares about the individuals that fly with them, and even those that don't (yet) – not just in the sense of safely getting someone from point A to B, but in knowing what is truly important to them and enabling each of their 12,000+ employees to deliver amaze and delight where they need it most. That’s what I’m talking about!

Great PR? You bet! But it’s also great team building, and not to mention, they are instilling their “we are committed to serving our customers” brand promise into each and every person who works for them – one gift at a time.

What’s Your “Miracle” Opportunity?

What can you do this year to get your team involved in sharing the spirit of the season, while connecting others with the essence of what your brand truly represents?

You don’t have much time, but I challenge you to give it a try.

Your clients and customers will love you for it!

Thank you for reading and make it a great week!

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I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]