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Focus on the Outcome - Call to Action

Text call to action typed on typewriter
August 24, 2021
1 min read
Article Contents

As business owners or leaders of our organizations, we are always aiming to drive our core clients to a desired call to action. 

Consider your website for instance, as with most sites, you may have a few "Learn More" buttons placed throughout the interface.

But, as far as CTA's (call to actions) go, simply adding a "Learn More" at the end of a paragraph is one of the least effective prompts out there... Why?  Because it's not being intentional about what you (really) want the user to do. 

After all, if someone is on your site, they're already "learning more" about you... But,... did they [contact] you? Did they [donate] to you? Did they [buy] from you?

The Point?

Regardless of where your calls to action present themselves (websites, brochures, in-person conversations), focus on the outcome you desire from the end-user and make that the ask.

Intentional Call to Action Examples 

  • If you have a product to sell, make your CTA "Buy Now", "Purchase Options", or "Add to Cart"
  • If you represent a non-profit, make your CTA "Get Involved", "Donate Now", or "Volunteer Opportunities" 
  • If you run a service-based business, make your CTA "Schedule an Appointment", "Get Help Now", or "Find Your Solution"

Not only are these CTA's more intentional, but they also more effectively inform the user as to what they are about to [do] by clicking it!

Here's to ridding the world of the "Learn More" button, one site at a time.

Thank you for reading and make it a great week!

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Client Testimonials

As a local nonprofit, we hold an Annual Celebration and Grant Awards Ceremony each year. Due to our current in-person limitations, we looked to Captivation Agency to help us take our program virtually.  From the outset, they were accommodating and patient, guiding us skillfully through the process with ease. To me, that is equally as important as the final product, and they certainly delivered on both counts. The video was absolutely amazing and is a production that elevates the mission of Impact100 SRQ in the Global Impact community, and across our own community as well. We look forward to our next project!

Amy Tupper

Amy Tupper

Vice President, Impact100 SRQ
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