How and Why Visuals ARE Important - The Effectiveness of Maintaining Aesthetically Pleasing Visuals on Your Website/Social Media

Est. Reading: 3 minutes

You’ve probably heard the saying, “A picture is worth a thousand words”, and it’s true. This old adage can also apply to your business. Pictures or visuals on your website or social media can add so much more meaning to your website or social media profiles.

You may have noticed social media networks (such as Facebook, Snapchat, Instagram, and Twitter) have undergone multiple visual transformations themselves. Each page of these social networks have become more visual; icons have been added and online media spaces have been changed to appear overall more aesthetically appealing. Video advertisement content has also become increasingly important to brands. YouTube and Facebook are great platforms for video content. This type of content has started showing up on multiple social media and has been effective in capturing the attention of social media users. Even your website can benefit from video content. This kind of visual marketing has become a more popularized method of marketing in recent years.

Visual marketing is the use of pictures, videos, GIFs and other visual content on the internet for the purpose of promoting a brand. Visual marketing helps businesses engage and connect with customers, stand out amongst competition and cultivate customer lifetime value.

Visuals Do This…

The average human attention span is 8 seconds. Visuals on your website help get the point across faster. Visual content is also 40 times more likely to get shared on social media than solely textual content. Facebook posts with images see 2.3X more engagement than those without images and tweets with embedded images get more clicks, retweets and favorites.

Why We Love Visuals…

Our minds process visuals better because they help communicate information more effectively. 90% of information sent to the brain is visual and images are processed 600,000 times faster than text. Visuals on your website are also more likely to be memorable. People remember more of what they see than what they read or hear. Through imagery the brain is able to make connections to information already stored in your memories, helping you remember and retain visual information. The emotional and aesthetic appeal of visuals only helps deepen the level of retention. All in all, visual content is highly attractive to today’s consumers.

What an Aesthetically Pleasing Website/Social Media Can Do for You

Visual representation is more likely to be read than purely textual information. Visual content can be entertaining, educational and useful. If you’d like, you can even brand your images by choosing consistent text formats, designs or colors.

Aesthetically pleasing content will attract your audience and help build engagement. A good mix of image content will help keep your audience interested. Another benefit of using visual marketing is that visual content is easy to understand.

It’s important to maintain aesthetically pleasing visuals on your website/social media because it can help you express your brand, convey feeling, highlight information, differentiate your business and showcase your product. Visuals are also easily shareable so your content is likely to reach a bigger audience than before.

Start thinking about ways your business can incorporate visual marketing into their website/ social media. The more creative the content the more attention grabbing it is.

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