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YouTube Marketing Strategies

April 11, 2011
2 min read
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Come on, admit it. We’ve all seen the dancing babies, the amazing dog tricks and some guy named Dooner attempting to breathe fire while he unknowingly burns his house to the ground.

YouTube videos… ya gotta love ‘em. But other than being a great source of time filler, YouTube can also be an effective marketing strategy and a powerful tool to help grow your business. Because while some folks are looking for silly videos, the #1 reason why people go online is to look for information. And more and more, people are searching for info on YouTube.

YouTube is the predominant video sharing web site that allows anyone to upload short videos for public or private viewing. The site was founded in 2005 and then sold in 2006 to Google for $1.65 billion, achieving a meteoric rise to success similar to Amazon, Yahoo, Twitter and Facebook. YouTube provides a code that can be embedded into any web site or social media profile page, and its popularity has given rise to many amateur videographers.

The connection to Google can’t be understated. Since they own YouTube, Google holds their videos in a higher priority than other website videos, thus giving you a better ranking.

Because YouTube is a different marketing tool, it allows you to capture a new customer base that otherwise may never know about your business. And since the majority of people around the world prefer viewing a video over reading, they’re searching for info they can watch. So if they’re looking for your type of message, but it isn’t on video, you’re missing the boat.

And when we’re speaking of people watching and searching for videos on YouTube, we’re talking a lot of activity. YouTube exceeds 2 billion views a day, and nearly double the combined primetime audience of all three major U.S. networks. That’s a huge potential market for your business.

Another thing to keep in mind is that video allows you to be more creative than other mediums. In fact, being creative could be the ticket to your business becoming an instant hit on YouTube. Even if the subject matter doesn’t lend itself to crazy videos, there are compelling ways to get your message out. A marketing professional can help you devise a clever and effective YouTube marketing game plan that includes writing a clear, concise and creative script.

Remember, there may be no right or wrongs when it comes to producing a business video, but there are sins… and the #1 sin is being dull.

If you would like to know more how YouTube videos can help grow your business, please contact one of our friendly Captivation representatives today. Let us show you how we can help you create a winning marketing strategy that includes the powerful medium of video.

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Dottie Rutledge

Dottie Rutledge

President, DR & Associates