Facebook Pixel

The Gold in the Gold Rush

Gold in the water
| |
February 18, 2022
2 min read
Article Contents

Whether we're talking about the California gold rush of the mid-1800s or the "digital gold rush" associated with creating the next Facebook or the next voice-activated search algorithm - there is allure in the potential for success, big money, and opportunity.

gold miner
Photo Credit: Google Images

In the case of the California gold rush, the biggest opportunity came in the form of businesses that far fewer were thinking about. 

What Do I Mean? 

Most people were focused on following the "herd" and taking their role as a miner - crouching by the riverside for hours on end with the hopes of striking it rich when the real revenue opportunity was not with the miner, but with the seller of the pans, the shovels, the pack mules, etc... 

Photo Credit: Google Images

The Point?

Chances are you are competing in a "gold rush" of your own with the other businesses in your space. 

How can you shift thinking and efforts to think more like the equipment salesman in the outpost, rather than the miner by the river?  Think about the potential for success.

The real breakthrough may be just around the bend - just be sure to watch out for rattlesnakes!

Thank you for reading this and enjoy your week!

Share "The Gold in the Gold Rush"

Enter your information below to subscribe to our marketing insights.

Client Testimonials

Our firm has been working with Captivation Media Group for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met. Most importantly, the final products they deliver are high quality and exceed expectations. Thanks to the team our marketing campaign has not only been incredibly successful but also fun and enjoyable working with such great people.

Kevin Lyons

Kevin Lyons

Partner & Financial Advisor, Generations Wealth Planning LLC
red star icon
red star icon
red star icon
red star icon
red star icon