Five Tips for Creating Effective Website Content

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October 10, 2018
3 min read
Article Contents

We get asked a lot about web content and the type of material their potential customers are really looking for. First of all, original content is the goal, it is much more valuable than articles that have already been circulated around the web. There's no reason why people need to come to your site if a user can find the same material elsewhere. Plus, search engines rank original content higher. Here are five tips to keep in mind when creating effective website content.

Write Content for Your Audience, then Rewrite for SEO

Many people make the mistake of thinking about search engine optimization as they write content for their website. If you are thinking about which keywords to use and where to place them in your content, your writing will suffer dramatically. Write with your primary audience in mind and focus on nothing but creating effective website content. Rewrite and rewrite again until it's a solid, useful piece of content (remember, writing is rewriting).  After you’re satisfied with your text, go back and lightly sprinkle in some keywords and phrases for SEO purposes.

Use a Strong Call to Action

Does your reader know what you want them to do after they finish reading your content? Unless you have a strong, clear call to action, they probably won't have a clue. Don't assume everyone is a mind reader. Leave nothing to guesswork. Spell it out for your readers, keep this in mind when creating effective website content, and your conversion rates will be much higher.

Speak to the Audience Your Content Was Designed For

Think about your content types, if you are writing content for senior citizens, it's going to be written much differently than content for high school video gamers. To effectively reach your target audience, you need to write your type of content in a way that speaks to them and that they can relate to. If it doesn't resonate with your audience, they won't be back.

Use Objective Copy

Believe it or not, people are not landing on your page because they want you to sell them something. Your visitors are searching for useful information and valuable content they can trust. Avoid the slanted, flowery sales pitches and write objective quality content. Your content will be more believable and people will stick around longer.

Start a Blog, Share Your Experiences

People want real information when reading your blog. They don't want a hard sell or listen to you boast. Give them tips or insights or share your/user experience - something they can use in your blog article. When you do this, you'll start building a dedicated following of readers. For more tips, please read our Ultimate Guide to Blogging.

Use these tips to create more effective and shareable content to attract the right type of searchers to your website. Always use original content whenever possible and don't forget to write in a tone and format with relevant content that is best suited for your target audience in mind.


Do you post original content to your website on a regular basis?  Do you need help creating effective website content? Do you feel this content has been effective in attracting the right type of visitor to your site?  Let us know what you think.  We want to hear from you!

Written by Captivation

Founded in 2004, Captivation Agency is an award-winning creative storytelling collective located in Sarasota, Florida.

We work with brands, non-profits & agencies to elevate and deploy meaningful, engaging, client works in the form of video productions and pixel-perfect, user experience design.

We believe in hard work, exceptional customer service, and long-term relationships.

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Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
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