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Consistency or Intensity

Text consistency is the key typed retro typewriter
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March 23, 2021
1 min read
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As I formulate my thoughts for this week's message to you, I find myself using one word regularly when talking about this weekly effort to others: “consistency”.

All too often we try to replace consistency with intensity – thinking the outcome will be the same and we are consistently let down. (go figure). I’ve been a fan of Simon Sinek (the “start with Why” guy) for a while now and the video [linked here] continues to elaborate on the concept and conversation around the difference and importance of consistency over intensity.  

When the right things are (consistently) done, they can permeate even the largest of organizations for the better.

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Client Testimonials

I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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