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Weekly Messages

What if, What Next, Why Not? - Evolve Your Business

NERF – a name that has become synonymous with kid fun, both indoors as much as outdoors, got its start in a not so conventional way.  The founder/inventor, Reyn Guyer actually happened upon this new toy while testing out another toy set (a caveman game), which had a bunch of foam rubber rocks as part of […]
July 21, 2021
1 min read

Don't Copy, React - Find Your Own Direction

Don't copy, react instead. What I mean by this is that so many businesses think the way to get ahead is to copy what the industry as a whole is doing.  As I’ve said before, you will never beat what you imitate.  Instead, look to where the market is heading and react accordingly, find your own […]
July 14, 2021
1 min read

Document While Doing - Share the Knowledge

As leaders in our organizations, one of our greatest challenges is the need to "clone" ourselves.  The knowledge in our heads is so valuable to all of those we work with and although we try our very best to always be there when we are needed, it's not always feasible... or is it? When faced […]
July 7, 2021
1 min read

What to Write About

Throughout my trip, traveling to see my nephew graduate high school, this topic came up, along with the question "how do you determine what to write about each week?"  The Answer? The same way we determine items to write about in our blog - something that's timely, relevant to our audience, and useful or actionable […]
July 1, 2021
1 min read

Finding Your Niche

When asked the question "who is your client/customer/donor?" how do you respond? If what first comes to mind is "everyone" you are not being specific enough.  For example, one of our niches here at Captivation is working with youth-serving non-profits nationally.  Notice how I didn't just say "we work with non-profits"?  In Sarasota, there are over 3,000 […]
June 8, 2021
2 min read

Rocks, Pebbles, Sand - Setting Priorities

Setting priorities throughout our daily lives can feel much like that of an emergency room triage nurse - needing to ensure that the patient cases with the most serious needs are addressed first. But what happens when we [think] we are working on the most important thing only to find that we are not?  An […]
June 1, 2021
1 min read