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Weekly Messages

Should I Bid On My Own Brand Name?

"I am currently running ads on Google.  Should I bid on my own brand name as a keyword?  I don't want to pay for those clicks if I don't have to..."  The above was a recent question I received from the community and I thought I would answer it here.  "Bidding on your own brand […]
October 7, 2021
2 min read

Your Reviews Matter

I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views!  When I wrote it, I wasn't doing so thinking it would garner that magnitude of attention.  It goes to show though how meaningful and […]
September 25, 2021
2 min read

The Carpenter's Square - True Potential

The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read

Increase Your Content Velocity

In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email coming in second at 66%.  The numbers fall sharply from there as some mention success stories, infographics, case studies, and white papers among the remaining tactics. What is content velocity? Content velocity is the amount of […]
September 14, 2021
3 min read

The Best Coaches

As an upper-level manager, you are a “coach” of the people that report to you. And as anyone who’s ever played organized sports knows – not all coaches are created equal…  Looking back at the coaches I’ve had over the years, the best ones all shared one common quality: They were all players of the […]
September 10, 2021
2 min read

Your Miracle Opportunity

Did you know it's only 17 Fridays until Christmas?!  As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read
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