Facebook Pixel

Helpful Tips

Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
October 13, 2021
1 min read

Should I Bid On My Own Brand Name?

"I am currently running ads on Google.  Should I bid on my own brand name as a keyword?  I don't want to pay for those clicks if I don't have to..."  The above was a recent question I received from the community and I thought I would answer it here.  "Bidding on your own brand […]
October 7, 2021
2 min read

Your Reviews Matter

I received a message from Google this morning (screenshot below) about a review I wrote in support of The Boys & Girls Clubs of Sarasota and DeSoto Counties. That's Right, 5000 views!  When I wrote it, I wasn't doing so thinking it would garner that magnitude of attention.  It goes to show though how meaningful and […]
September 25, 2021
2 min read

The Carpenter's Square - True Potential

The Carpenter's Square Coming in many shapes and sizes, the Carpenter's Square is a rather primitive, albeit incredibly useful tool in any craftsman's toolbox. At first glance, you might see its only use is to simply mark 90-degree angles, but actually, the Carpenter's Square can be used to mark any angle between 90 and 45 degrees, it […]
September 22, 2021
1 min read

What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read

Increase Your Content Velocity

In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email coming in second at 66%.  The numbers fall sharply from there as some mention success stories, infographics, case studies, and white papers among the remaining tactics. What is content velocity? Content velocity is the amount of […]
September 14, 2021
3 min read