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Helpful Tips

Your Miracle Opportunity

Did you know it's only 17 Fridays until Christmas?!  As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read

Focus on the Outcome - Call to Action

As business owners or leaders of our organizations, we are always aiming to drive our core clients to a desired call to action.  Consider your website for instance, as with most sites, you may have a few "Learn More" buttons placed throughout the interface. But, as far as CTA's (call to actions) go, simply adding […]
August 24, 2021
1 min read

The Smartest Person in the Room - Hiring for Strength

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team.  I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read

Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read

Clean the Mirror - Setting Goals

During a conference I attended, Jim Huling, author of global best seller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them.  During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read

Quality Brings Quantity

Quantity.  Whether you are a business owner, a marketer, a manager or all of the above – we all struggle with getting “more”.  More sales, more followers, more help from your team… More… Often times we cut corners in our efforts to achieve the “more” we desire, only to find ourselves further behind from where […]
August 3, 2021
1 min read
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