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Branding

What is a Brand Ambassador?

A brand ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  While every small business owner would love to find several brand ambassadors underneath their Christmas tree this holiday, it’s unfortunately not that easy.   Brand Ambassadors, also called evangelists, don’t always just show […]
December 4, 2021
5 min read

Before Amazon Was Amazon

Amazon.  Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform.  Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read

Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
3 min read
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Five & Dime - What's Your Value?

As a kid, I remember going to the local "five & dime" general store with my grandmother. Stocked wall to wall with tools, toys, candy, and everything in between, it was one of my favorite places.  They seemed to have [everything], all in one place.  Today, the brick-and-mortar "everything store" of old has been replaced […]
April 20, 2021
1 min read

Why is it Important to Find Your Why in Business?

Creating a mission statement for your business requires you to answer a number of questions.
February 16, 2021
4 min read

Stand Out From Your Competition - Thank Your Customers

Thank you. There might not be two more valuable words than these when it comes to your business.
February 14, 2021
5 min read
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