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Experience Design: How Colors, Shapes, and Fonts Impact and Affect Your Branding

In marketing, experience design is a popular phrase that has been used to describe the process of optimizing a company's user experience (UX) and user interface (UI), as well as branding and marketing strategies, to create a memorable and functional user experience. The goal of an experience designer is to understand the user and the […]
July 7, 2021
3 min read
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Five & Dime - What's Your Value?

As a kid, I remember going to the local "five & dime" general store with my grandmother. Stocked wall to wall with tools, toys, candy, and everything in between, it was one of my favorite places.  They seemed to have [everything], all in one place.  Today, the brick-and-mortar "everything store" of old has been replaced […]
April 20, 2021
1 min read

Why is it Important to Find Your Why in Business?

Creating a mission statement for your business requires you to answer a number of questions.
February 16, 2021
4 min read

Stand Out From Your Competition - Thank Your Customers

Thank you. There might not be two more valuable words than these when it comes to your business.
February 14, 2021
5 min read

The Importance of Visual Storytelling in Regards to Branding

Figuring out what your brand is and what it represents can be tricky.
March 18, 2018
2 min read

The Importance of Establishing Yourself As a Subject Matter Expert

Picture this: You go to a high-end car dealership to buy yourself a new, fancy car.
March 2, 2018
2 min read
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