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In Pursuit of an Orange - Vision of Perfection

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March 29, 2021
1 min read
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An Orange - a vision of perfection.

"Because each part is essential. The peel protects the juice, and is useful for recipes or sprucing up a drink."

"Its segments are the perfect snacking size, each containing at least one seed - by evolutionary design (to increase the chance of being spread to new places)."

"Good design to me is when every element has a purpose. Nothing is for nothing. Oftentimes, coming into contact with good design makes me question whether something has been designed at all."

Izzie Zahorian
Experience Researcher +++ 

The words above were recently shared with me by our in-house UX/UI specialist Alex.  He, along with our design team, teach us every day that great design is not how many elements can be layered on top of one another to achieve perfection, but instead, how many layers can be stripped away so that everything left has a unique, intrinsic purpose. A vision of perfection.  Like an orange. 

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Working with the team at Captivation Agency has been an incredible experience for our organization. The creativity and knowledge we receive from Captivation has allowed us to spread our message to our community and beyond. In our business telling our story using video and the web is critical and Captivation Agency has been a vital partner. I highly recommend them.

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