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How Are You At Darts? - What's Your Focus?

Dart pin on dart board
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May 26, 2021
2 min read
Article Contents

How are you at darts?  This was a question asked at a conference I attended a number of years ago. 

I thought to myself “I’m pretty good at darts…” the presenter then asked, “how good are you at playing darts with your dominant hand tied behind your back?”

[I have never tried, but I’d imagine I’m not so good]

He then went on to share a study that was done among casual dart players, where each was asked to throw darts using their non-dominant hand.  They were broken up into two groups.

Before starting, the first group was told: “Just try and hit the board…

The Result: 4 out of 10 throws hit the board.


The second group, however, was told something slightly different: “Try to hit the bullseye…

The Result: 10 out of 10 throws hit the board.

The Point?

Most of the time when we are not hitting our mark, it’s because our focus is too broad…  In the example above, the second group was hyper-focused on hitting the bullseye and not just settling for landing on the board.  Even if they never hit the dead-center, every throw still landed on the board somewhere.

This concept reigns true in business also.  The more focused we are on the specific goal we are trying to achieve, the more likely we are to derive outcomes that are more closely aligned to that goal (getting on the board!)  Widening your focus leaves too much room for not making it on the board at all (falling short).

It’s Time to Narrow Our Focus…

The sooner you get to the core of what you should be focused on to drive sales and productivity for your business, the sooner you will find the things you want to achieve falling into place.  Narrow your focus hit the target.

Your objective today? 

Try to hit the bullseye!”

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As a local nonprofit, we hold an Annual Celebration and Grant Awards Ceremony each year. Due to our current in-person limitations, we looked to Captivation Agency to help us take our program virtually.  From the outset, they were accommodating and patient, guiding us skillfully through the process with ease. To me, that is equally as important as the final product, and they certainly delivered on both counts. The video was absolutely amazing and is a production that elevates the mission of Impact100 SRQ in the Global Impact community, and across our own community as well. We look forward to our next project!

Amy Tupper

Amy Tupper

Vice President, Impact100 SRQ
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