Insights

Using Video to Boost Business in a Pandemic

Article Contents Fortune (Still) Favors the Bold Why Video Marketing?7 Reasons Why Video is an Imperative Marketing ChoiceThe Comfort Level With Video is HighSearch Engines Are Fond of VideoVideo is an Investment in Your BusinessVideo Builds Consumer TrustVideo Perfectly Dovetails Into Your Existing Marketing StrategiesVideos Are Highly ShareableVideos Are Powerful Selling ToolsHow Do I Effectively […]
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Customer Service: The Strongest Client Relationships Are Made in the Eye of the Storm

Article Contents What is Customer Service?Why is Customer Service Important?How Do I Improve My Customer Service?More Questions or Ideas? While it may seem like common sense, customer service is one of the main factors in deciding what makes a good business versus a bad one. Think about it! Before you go to any place of […]
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The Importance of Original and Unique Content

Article Contents Why Create Original Content?What if I Can't Make My Own Original Content?What Are the ABC's of Content?Questions? There's a lot of elements needed to make your online presence stand out from the crowd, but none are more important than original, quality content.  The right content has the power to educate, inform, enlighten, entertain […]
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Do You Have a Crash Plan?

Article Contents What's a Crash Plan?Know your "Time to Live"!What is a Server Cluster?What is Network-Attached Storage?Questions? You build a great website.  Sales grow moderately.  Everything is going well.  Then, from out of the blue, a major celebrity begins to use your product.  A buzz is created… a really big buzz.  Your product is in […]
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Five Tips for Creating Effective Website Content

Article Contents Write Content for Your Audience, then Rewrite for SEOUse a Strong Call to Action Speak to the Audience Your Content Was Designed ForUse Objective CopyStart a Blog, Share Your Experiences  Questions? We get asked a lot about web content and the type of material their potential customers are really looking for.  First of all, original […]
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The Importance of Reviews

Article Contents Four Main Signals that Carry Weight in Local Search Ranking:1) VOLUME of reviews/ratings2) VELOCITY of reviews/ratings3) SENTIMENT of reviews/ratings4) KEYWORDS in reviewsGoogle’s Review Policy Summed Up:Fake/Spammy Reviews Can Hurt YouBenefits of On-Site Reviews: Using Your User Generated ContentOff-site Reviews – the Wider Support of Third-Party Review SitesTo Maximize User Reviews for SEO Benefit: […]
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