Insights

Traveling With Your Mattress

Happy New Year!  We hope you had a great holiday and this week has been filled with productivity and excitement for what 2022 has in store. As we solidify our goals for Q1, it's natural to start considering what sets us apart from our competition.  This we tout as our competitive advantage. But some advantages aren't […]
January 5, 2022
1 min read

7000 Words

Do you know how many words does the average person speak in a day? The average person speaks approximately 7,000 words a day! And of those 7,000 words, how many times would you say you use the word "very"? If you're like most people, the word "very" is used quite often, but like we saw last […]
December 30, 2021
2 min read

"Soon" Isn't Soon Enough...

Humor me for a second: Hold out your arms... how wide can you stretch them?  A lot, right?  Now, I'll do the same, as far as I can reach... how far? A lot... "A lot" seems [quantifiable] until there is a difference in our assumed unit of measure.  Clearly, your arms aren't the same width […]
December 22, 2021
2 min read

The Stories We Tell Ourselves

This is a unique time of the year... Where we review all that we have achieved in the last 12 months, and what we look forward to doing in the next year.  Perhaps there are items you hoped to do this year, but for whatever reason, you haven't gotten to them.  The last few years […]
December 17, 2021
1 min read

More Than We Think

Article Contents The Exercise ExplainedThe Result?The Point to Share with ThemA Word of CautionYour Turn! Here's a fun exercise to do with your team, some team motivation - especially after a long week or to kick off some strategic planning sessions... The Exercise Explained Start by giving everyone a piece of paper and something to […]
December 10, 2021
1 min read

What is a Brand Ambassador?

Article Contents So Who Can Be a Brand Ambassador? 1. Owner/Senior Management as Brand AmbassadorsIdentifying Key Brand AmbassadorsHow to Empower2. Employees as Brand AmbassadorsIdentifying Key Brand Ambassadors3. Customers as Brand AmbassadorsIdentifying Key Brand Ambassadors in Your Clients or CustomersHow to EmpowerBuild Your Tribe! A brand ambassador is someone who embodies the brand he/she is endorsing, providing the brand […]
December 4, 2021
5 min read
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