Insights

carbon fiber background

Increase Your Content Velocity

Article Contents What is content velocity?The content velocity cruxSo how do you increase your content velocity (without writing new content)?Here's how to use your blog to increase content velocityFacebook postGoal:Headline:Post Body:Eblast/Offer EmailGoal:Headline:Message Body:Fuel the content engine  In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email […]
September 14, 2021
3 min read
carbon fiber background

The Best Coaches

As an upper-level manager, you are a “coach” of the people that report to you. And as anyone who’s ever played organized sports knows – not all coaches are created equal…  Looking back at the coaches I’ve had over the years, the best ones all shared one common quality: They were all players of the […]
September 10, 2021
2 min read
carbon fiber background

Your Miracle Opportunity

Did you know it's only 17 Fridays until Christmas?!  As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read
carbon fiber background

Focus on the Outcome - Call to Action

As business owners or leaders of our organizations, we are always aiming to drive our core clients to a desired call to action.  Consider your website for instance, as with most sites, you may have a few "Learn More" buttons placed throughout the interface. But, as far as CTA's (call to actions) go, simply adding […]
August 24, 2021
1 min read
carbon fiber background

The Smartest Person in the Room - Hiring for Strength

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team.  I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read

Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read
1 2 3 19
magnifiercrosschevron-down