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Effectively Creating a FAQ Page

An FAQ page is a dedicated web page where visitors can easily find answers to frequently asked questions about your products and services. This page is often found on the home page, within the navigation menu, or in tabbed sections. Creating a FAQ page will not only help your customers but also help you as a business owner.
November 17, 2022
4 min read

How Long Should An Email Be?

If you want to increase sales, you need to send out quality messages, but those messages need to be direct and concise.  How direct and concise you may ask, how long should an email be?...the simple answer, under 300 words has been determined to be the sweet spot. 
September 12, 2022
5 min read

5 Best Practices for Mobile-Friendly Video

Video is one of the most engaging mediums an organization can leverage for its business today.  Regardless of whether you represent a for-profit brand or a non-profit agency, video is there to deliver your story and with so much of your online traffic coming from mobile users - it's imperative that your video content be […]
July 29, 2022
4 min read

Selecting the Best Email Hosting for Your Business

When it comes to business emails, it's important to ensure that the solution/provider you choose delivers the best fit for your specific needs. For most business owners, their first venture into having a business email address is either a free email account or one available through a cheap web hosting account. Although it's tempting to […]
July 22, 2022
6 min read

6 Signs Your Website is Outdated

Your website is one of the most important parts of your business. It’s where you share your story and demonstrate the "why" of what you do. It’s a place where people go to learn more about you, the products and services you offer, and potentially even purchase from you - without ever speaking to a […]
July 15, 2022
7 min read

How to Stand Out in Google Search Results

"How to stand out in Google search results" is a common question marketers and business owners alike will ask themselves often over the course of their years in business. In its simplest of terms, the best way to ensure you appear at the top of search results is by using relevant keywords throughout your content. […]
July 11, 2022
9 min read

The Guinness Book

For over 60 years now, those becoming the best, the "Officially Amazing" have been recorded in this publication.
June 24, 2022
1 min read

Writing Emails That Get Opened

Do you know what the largest factor leading to writing emails that get opened or not is?
June 17, 2022
4 min read

Glasses, Sunglasses, and the Microscope

And while we're taking a closer look at your business and organizations, let me introduce three metaphorical tools to help us along the way: glasses, sunglasses, and the microscope.
June 10, 2022
2 min read
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I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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