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Weekly Messages

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In Pursuit of an Orange - Vision of Perfection

An Orange - a vision of perfection. "Because each part is essential. The peel protects the juice, and is useful for recipes or sprucing up a drink.""Its segments are the perfect snacking size, each containing at least one seed - by evolutionary design (to increase the chance of being spread to new places).""Good design to […]
March 29, 2021
1 min read
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Consistency or Intensity

As I formulate my thoughts for this week's message to you, I find myself using one word regularly when talking about this weekly effort to others: “consistency”.  All too often we try to replace consistency with intensity – thinking the outcome will be the same and we are consistently let down. (go figure). I’ve been a fan of […]
March 23, 2021
1 min read
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Why Do Art Galleries Exist - Focus on What You Do Best

Until recently, I hadn’t stopped to think why so many art galleries exist.  Any ideas? The simple answer is because there are so many artists.  The most important detail of this symbiotic relationship however is often masked by the pretty colors and astute salesmanship: artists are notoriously terrible at promoting and selling their own creations.  […]
March 10, 2021
3 min read
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Want to Change the World? Start by Making your Bed

This morning I decided to dig into the archives and share a video I had featured in an old Fist Pump Friday post from April of 2018 titled: "If You Want to Change the World, Start by Making Your Bed." US Navy Seal/Admiral, William H McRaven shares some great nuggets of wisdom that we can all benefit from.    […]
March 3, 2021
1 min read
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Communicating Value: A Deck Builder's Tale

In the past, we talked about the concept of delivering value first to our clients, customers, and donors. I'd like to share a story with you, a story of value, but specifically how the value we deliver is (or isn't) perceived by those who engage with our brand: +++ [The following is a conversation between a […]
February 26, 2021
3 min read
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Optimizing Website Engagement

When someone visits your website, you only have a few seconds to capture their attention.  If your website doesn't engage your user, they won’t stay. Instead, they’ll hit the back button on the browser and likely wind up on your competitor’s website instead. So what can you do to engage your visitors? How can you encourage […]
February 16, 2021
2 min read
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The Magic of a Story - A Powerful Marketing Tool

Storytelling is one of the most powerful marketing (and recruitment) tools we have for our businesses. Real, honest stories. Stories that your clients, customers, and donors can connect with, and in turn, let you connect with them. Great stories bridge the gap between you and your audience and create lasting, raving fans. I love those, don’t you?You’ve […]
February 9, 2021
2 min read
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Quality Questions = Quality Answers

My mom always said: "You have 2 ears, and 1 mouth for a reason... Why? Because you should listen, twice as much as you talk..."  That adage is something that has stuck with me throughout my life.   As leaders of our businesses, we are expected to have all (or at least most) of the answers, […]
February 2, 2021
1 min read
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Delivering value, first.

As leaders in our organizations, the role of connecting our products, services, and causes with those that find them most meaningful is a responsibility not only reserved for the sales team members - it's a role we all share.  All too often however, the simple act of "selling" or actively promoting what you offer to […]
January 26, 2021
2 min read
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