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Weekly Messages

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The Gold in the Gold Rush

Whether we're talking about the California gold rush of the mid-1800s or the "digital gold rush" associated with creating the next Facebook or the next voice-activated search algorithm - there is allure in the potential for success, big money, and opportunity. In the case of the California gold rush, the biggest opportunity came in the form of businesses that far fewer were thinking about.  What Do I Mean?  Most people were focused on following the "herd" and taking their role as a miner - crouching by the riverside for hours […]
February 18, 2022
2 min read
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What's Your WIIFM?

Can you communicate the "WIIFM" of your product or service to your target client/customer/donor? What is WIIFM WIIFM (pronounced "wif-em") stands for "What's in it for me"   This phrase is directly tied to the unique value proposition that accompanies each and every product, service or concept you offer. How to Write a WIIFM Statement Successfully formulating your "WIIFM" statements […]
February 11, 2022
2 min read
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The Two-Thought Slump

Earlier this week, I was on a call with Andy, CEO of  Tanner Tees - a long-time client and creators of industry-leading hitting aids and training products for baseball and softball. We were discussing content for an upcoming blog, talking about the possible factors that cause a player to enter a hitting slump.  As Andy explained, […]
February 5, 2022
2 min read
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Milk and Eggs

Imagine the inside of your local grocery store.  Picture its layout in your head… Now imagine the path you would take if I asked you to go find the milk or the eggs… You may not have noticed until just now, that the location of the milk and/or eggs are strategically positioned in almost every grocery store and in relatively the same […]
January 29, 2022
2 min read
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What Do You See?

Take a look at the picture below...  What do you see?  [credit: Google Images] Now, without saying what you see, share the image with a friend.  What do they see?  Is it the same thing you do? In most cases, we have found people's first answer is some sort of winged dragon or demon creature.  […]
January 21, 2022
1 min read
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Do You Remember The Zune?

Do you remember the Zune?  [credit: PCMag UK] First offered in 2006, the Microsoft Zune was the PC band's answer to the crowd favorite (and a first mover in the space) the Apple iPod.  Despite, its counter-culture appeal and comparable technology, the Zune was discontinued in 2012, while the latest iteration of the iPod Touch is still available […]
January 15, 2022
2 min read
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Traveling With Your Mattress

Happy New Year!  We hope you had a great holiday and this week has been filled with productivity and excitement for what 2022 has in store. As we solidify our goals for Q1, it's natural to start considering what sets us apart from our competition.  This we tout as our competitive advantage. But some advantages aren't […]
January 5, 2022
1 min read
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7000 Words

Do you know how many words does the average person speak in a day? The average person speaks approximately 7,000 words a day! And of those 7,000 words, how many times would you say you use the word "very"? If you're like most people, the word "very" is used quite often, but like we saw last […]
December 30, 2021
2 min read
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"Soon" Isn't Soon Enough...

Humor me for a second: Hold out your arms... how wide can you stretch them?  A lot, right?  Now, I'll do the same, as far as I can reach... how far? A lot... "A lot" seems [quantifiable] until there is a difference in our assumed unit of measure.  Clearly, your arms aren't the same width […]
December 22, 2021
2 min read
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