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Weekly Messages

How to Win at Karaoke (and Business)

How are you at karaoke? Me? I consider myself more of a karaoke spectator than a participant, but for some: that time in the spotlight is the highlight of their week. And rightfully so, as some are really amazing, and some are... well... less awesome. This got me thinking, karaoke singers are a lot like […]
April 22, 2022
3 min read

A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read

Video Killed The Radio Star, But Google and Alexa Brought Them Back

Did you know that the first radio ad was served on November 2, 1920? Yep, and since its invention in the 1890s, the radio was the pinnacle of media and entertainment until the creation of the television in 1927. The TV remained top dog until June 29, 2007, when Steve Jobs announced the release of […]
April 9, 2022
2 min read

Kittens and Alligators

Have you ever heard the adage about kittens and alligators? Naturally, kittens are cute and cuddly and add joy to our life whenever we're in their presence.  Alligators, on the other hand, are fine to experience when they are a safe distance away or behind the safety of protective glass, but in any other situation, […]
April 1, 2022
1 min read

Bound in Biases

Biases.  We all have them, and although we may not realize it as we move through our day to day routines, every decision we make (subliminally or consciously) is measured in some degree against what past experience we have with a given situation, how that experience went, and ultimately, how much of a bias we have toward […]
March 26, 2022
2 min read

Whatelse

Back in October of last year, we talked about the difference between "do you need help?" and "How Can I Help?" One elicits a yes/no response, while the other (in most cases) garners a response that is actionable, ex: "chop up these onions..." Regardless of what business you are in, we are all in the […]
March 18, 2022
2 min read
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Zone of Excellence vs Zone of Genius

A few weeks ago, we talked about thinking of the word "master" as a verb, not a noun. Today, let's build on that concept further as we discuss the pivotal difference between your "Zone of Excellence" and the "Zone of Genius" which could also be thought of as being an expert vs genius.
March 11, 2022
2 min read
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Search, As A Service - Your Own Search Engine

At Captivation, we specialize in telling the unique stories of the brands and non-profits we work with.  Although we all tend to play in the same general sandboxes as our competitors, our clients have a unique approach, methodology, or process that sets them apart from the rest.  People come to them to solve problems in the […]
March 5, 2022
2 min read
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Mastering the Verb, Not the Noun

When we consider what it takes to become a "master" of something, the tendency is to think of the process as having a destination that one ultimately arrives at.  What we have observed, however, is that true masters look at the road ahead of them as one that not only never ends, but one filled […]
February 26, 2022
1 min read
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