Communicating Value: A Deck Builder's Tale

In the past, we talked about the concept of delivering value first to our clients, customers, and donors. I'd like to share a story with you, a story of value, but specifically how the value we deliver is (or isn't) perceived by those who engage with our brand: +++ [The following is a conversation between a […]

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February 26, 2021

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Optimizing Website Engagement

When someone visits your website, you only have a few seconds to capture their attention. If your website doesn't engage your user, they won’t stay. Instead, they’ll hit the back button on the browser and likely wind up on your competitor’s website instead. So what can you do to engage your visitors? How can you encourage […]

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February 16, 2021

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The Magic of a Story - A Powerful Marketing Tool

Storytelling is one of the most powerful marketing (and recruitment) tools we have for our businesses. Real, honest stories. Stories that your clients, customers, and donors can connect with, and in turn, let you connect with them. Great stories bridge the gap between you and your audience and create lasting, raving fans. I love those, don’t you?You’ve […]

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February 9, 2021

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Quality Questions = Quality Answers

My mom always said: "You have 2 ears, and 1 mouth for a reason... Why? Because you should listen, twice as much as you talk..." That adage is something that has stuck with me throughout my life. As leaders of our businesses, we are expected to have all (or at least most) of the answers, […]

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February 2, 2021

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Delivering value, first.

As leaders in our organizations, the role of connecting our products, services, and causes with those that find them most meaningful is a responsibility not only reserved for the sales team members - it's a role we all share. All too often however, the simple act of "selling" or actively promoting what you offer to […]

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January 26, 2021

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How do you stay top of mind? - Memory Experiences

Imagine the last time you went to a restaurant (ah the good 'ol days...) and the waiter or waitress said "Hello, my name is _____ and I will be your server today..." do you still remember that person's name? If so, it's most likely due to 1 of 2 factors - they were REALLY good, […]

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January 19, 2021

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