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Weekly Messages

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Optimizing Website Engagement

When someone visits your website, you only have a few seconds to capture their attention.  If your website doesn't engage your user, they won’t stay. Instead, they’ll hit the back button on the browser and likely wind up on your competitor’s website instead. So what can you do to engage your visitors? How can you encourage […]
February 16, 2021
2 min read
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The Magic of a Story - A Powerful Marketing Tool

Storytelling is one of the most powerful marketing (and recruitment) tools we have for our businesses. Real, honest stories. Stories that your clients, customers, and donors can connect with, and in turn, let you connect with them. Great stories bridge the gap between you and your audience and create lasting, raving fans. I love those, don’t you?You’ve […]
February 9, 2021
2 min read
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Quality Questions = Quality Answers

My mom always said: "You have 2 ears, and 1 mouth for a reason... Why? Because you should listen, twice as much as you talk..."  That adage is something that has stuck with me throughout my life.   As leaders of our businesses, we are expected to have all (or at least most) of the answers, […]
February 2, 2021
1 min read
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Delivering value, first.

As leaders in our organizations, the role of connecting our products, services, and causes with those that find them most meaningful is a responsibility not only reserved for the sales team members - it's a role we all share.  All too often however, the simple act of "selling" or actively promoting what you offer to […]
January 26, 2021
2 min read
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How do you stay top of mind? - Memory Experiences

Imagine the last time you went to a restaurant (ah the good 'ol days...) and the waiter or waitress said "Hello, my name is _____ and I will be your server today..." do you still remember that person's name?  If so, it's most likely due to 1 of 2 factors - they were REALLY good, […]
January 19, 2021
2 min read
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How do you say thank you? - Showing Gratitude

We are so thankful you're here!  While we're on the topic of gratitude - let's get right into our first topic: Saying Thank you. After a customer has purchased a product or service from your business, what happens at the end of the transaction? How are you saying thank you to your customers or clients? We […]
January 12, 2021
3 min read
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