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Weekly Messages

5 Best Practices for Mobile-Friendly Video

Video is one of the most engaging mediums an organization can leverage for its business today.  Regardless of whether you represent a for-profit brand or a non-profit agency, video is there to deliver your story and with so much of your online traffic coming from mobile users - it's imperative that your video content be […]
July 29, 2022
4 min read
 
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The Guinness Book

For over 60 years now, those becoming the best, the "Officially Amazing" have been recorded in this publication.
June 24, 2022
1 min read
 
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Writing Emails That Get Opened

Do you know what the largest factor leading to writing emails that get opened or not is?
June 17, 2022
4 min read
 
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Glasses, Sunglasses, and the Microscope

And while we're taking a closer look at your business and organizations, let me introduce three metaphorical tools to help us along the way: glasses, sunglasses, and the microscope.
June 10, 2022
2 min read
 
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Business Barnacles

It's a time to reflect on how far we've come, but also, what is holding your business back (the "barnacles") from moving as swiftly and efficiently through the water as we could.
June 9, 2022
2 min read
 
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How to Become a Bionic Reader

Starting with the left column in the image below, begin reading the copy. Then, move to read the "same" copy on the right column. Notice Anything? For most individuals, the copy on the right should be easier to read and read quickly, while still retaining the content. Why? The magic of Bionic Reading. Founded by typographic designer Renato […]
May 27, 2022
1 min read
 
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Perception and Observation

Are you familiar with Sun Tzu? A military strategist, philosopher, and writer, Sun Tzu has been credited with defining Chinese warfare - recounting stories of fighting off many worthy and feared opponents, in some cases doing so without even a weapon for defense. Business leaders have cited Sun Tzu and his writings entitled "The Art of […]
May 13, 2022
2 min read
 
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The 5 Key People You Need in Your Life

Are you familiar with the concept that we are the average of the five people we spend the most time with?
May 8, 2022
5 min read
 
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Sweet Tea and the Customer-Focused Business

Do you prefer your iced tea sweet, or unsweet? As a kid growing up in New Jersey, "iced tea" was served unsweet by default. (If you asked someone for a "sweet tea", they handed you a bottle of Snapple.) It was only when we moved to Florida that the clarifying question of sweet/unsweet was asked. If […]
April 29, 2022
1 min read
 
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I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]
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