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Helpful Tips

Person writing on laptop

What to Write About

Throughout my trip, traveling to see my nephew graduate high school, this topic came up, along with the question "how do you determine what to write about each week?"  The Answer? The same way we determine items to write about in our blog - something that's timely, relevant to our audience, and useful or actionable […]
July 1, 2021
1 min read
Orange pizza slice LED sign

Finding Your Niche

When asked the question "who is your client/customer/donor?" how do you respond? If what first comes to mind is "everyone" you are not being specific enough.  For example, one of our niches here at Captivation is working with youth-serving non-profits nationally.  Notice how I didn't just say "we work with non-profits"?  In Sarasota, there are over 3,000 […]
June 8, 2021
2 min read
Stack of pebble stones

Rocks, Pebbles, Sand - Setting Priorities

Setting priorities throughout our daily lives can feel much like that of an emergency room triage nurse - needing to ensure that the patient cases with the most serious needs are addressed first. But what happens when we [think] we are working on the most important thing only to find that we are not?  An […]
June 1, 2021
1 min read
Dart pin on dart board

How Are You At Darts? - What's Your Focus?

How are you at darts?  This was a question asked at a conference I attended a number of years ago.  I thought to myself “I’m pretty good at darts…” the presenter then asked, “how good are you at playing darts with your dominant hand tied behind your back?” [I have never tried, but I’d imagine […]
May 26, 2021
2 min read
Colorful assortment fish bait top view

Don't Disappear! - Continuing to Evolve

We’ve all heard the saying “a deer in the headlights…”   It’s a phrase synonymous with completely freezing at the sight of an intimidating or stressful situation (you know, like the prospect of being hit by a car…)  Not only is standing still hazardous to the metaphorical deer’s health, it is not good for your business […]
May 18, 2021
1 min read
Airplane flying

Pilots and Passengers - Thriving or Surviving

Today, I am reminded of a conversation I had with my dad shortly after Hurricane Irma back in September of 2017.  We were talking about how people were responding to the circumstances - some reinventing themselves and thriving, while others really struggling to survive.  Now, as we navigate the impact of COVID-19, our resolve, our […]
May 12, 2021
1 min read
Woman reading book while sitting at window

Read to Teach

I've recently picked up a new (to me) comprehension technique that has been positively impacting the way I consume content and interact with others - read to teach. It's the concept of reading, with the intent to teach.  It's so easy to simply skim something and potentially miss important aspects of the exchange along the way.  […]
May 4, 2021
1 min read
Orchestra conductor

The Principal Violinist - Key Leader

In the earliest formal orchestras, the "principal violinist" was considered the leader of not only the string section but of all of the sections.  The principal demonstrated leadership through a high standard of playing, that all other players would key to during a performance. As these early orchestras grew in size, the effectiveness of the principal […]
April 27, 2021
1 min read
General store

Five & Dime - What's Your Value?

As a kid, I remember going to the local "five & dime" general store with my grandmother. Stocked wall to wall with tools, toys, candy, and everything in between, it was one of my favorite places.  They seemed to have [everything], all in one place.  Today, the brick-and-mortar "everything store" of old has been replaced […]
April 20, 2021
1 min read
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Client Testimonials

The thing I appreciate most about working on a project with Captivation Agency is their sincere interest in the client's success. This is rare to find these days. Customer service is excellent, and they have never disappointed on delivering what was promised. This is a quality shop!

Dottie Rutledge

Dottie Rutledge

President, DR & Associates
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