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Helpful Tips

What is an Explanation Video

An explanation video, otherwise know as an explainer video, is a type of video marketing tool used by companies to educate and inform their target audience or market and potential customers in a (short and clear) and (easy and understandable) manner. This type of video looks like a (quick and easy-to-follow) tutorial and is usually […]
September 21, 2021
4 min read

Increase Your Content Velocity

In a recent poll, 92% of marketers indicated that blogging was their top format for content marketing, with email coming in second at 66%.  The numbers fall sharply from there as some mention success stories, infographics, case studies, and white papers among the remaining tactics. What is content velocity? Content velocity is the amount of […]
September 14, 2021
3 min read

The Best Coaches

As an upper-level manager, you are a “coach” of the people that report to you. And as anyone who’s ever played organized sports knows – not all coaches are created equal…  Looking back at the coaches I’ve had over the years, the best ones all shared one common quality: They were all players of the […]
September 10, 2021
2 min read

Your Miracle Opportunity

Did you know it's only 17 Fridays until Christmas?!  As we set our sights on the Holidays – I encourage you to remember one very important fact: We are all in the business of marketing. Whether you are the CEO, or the one who empties the waste paper baskets – marketing truly is a shared […]
August 31, 2021
2 min read

Focus on the Outcome - Call to Action

As business owners or leaders of our organizations, we are always aiming to drive our core clients to a desired call to action.  Consider your website for instance, as with most sites, you may have a few "Learn More" buttons placed throughout the interface. But, as far as CTA's (call to actions) go, simply adding […]
August 24, 2021
1 min read

The Smartest Person in the Room - Hiring for Strength

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team.  I can certainly sympathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make. As […]
August 18, 2021
1 min read

Give Yourself Some Credit - See the Solution of the Hidden Message

Take a look at the picture below and let’s see if you can decode the hidden message: Pretty crazy right? Subconsciously, your brain was presented with a problem that needed solving… and like this classic scene from the movie The Matrix – you were able to decode the message and make sense out of content that, for all intents […]
August 16, 2021
1 min read

Clean the Mirror - Setting Goals

During a conference I attended, Jim Huling, author of the global bestseller “The 4 Disciplines of Execution” shared insights into setting goals within your organization and the secrets to unlocking the often daunting task of actually achieving them.  During his talk, he called reference to the countless Fortune 500 companies that utilize his teachings to […]
August 13, 2021
2 min read

Quality Brings Quantity

Quantity.  Whether you are a business owner, a marketer, a manager or all of the above – we all struggle with getting “more”.  More sales, more followers, more help from your team… More… Often times we cut corners in our efforts to achieve the “more” we desire, only to find ourselves further behind from where […]
August 3, 2021
1 min read
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I am consistently touched by how respectful, warm, and engaged every single person on the Captivation Agency team is. They truly are an extension of the internal marketing team: flexible and can shift gears depending on the current needs of the client. I trust that they are always going to be transparent with me, and I appreciate that they will offer up alternative perspectives or solutions if there’s a better way to achieve a target.

Ami Dewille

Ami Dewille

VP of Marketing, Perform[cb]