Helpful Tips

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What is a Brand Ambassador?

A brand ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Sounds pretty good, doesn’t it?  While every small business owner would love to find several brand ambassadors underneath their Christmas tree this holiday, it’s unfortunately not that easy.   Brand Ambassadors, also called evangelists, don’t always just show […]
December 4, 2021
5 min read
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Priority Matrix

With turkeys that need basting and holiday shopping aplenty, we are all taking on more than our usual workload this holiday season. We all need an organized to-do list! To help keep it all straight, we're digging into the Fist Pump Friday vaults to bring you this little gem... The Productivity Matrix (Eisenhower’s Box) In addition to […]
November 24, 2021
1 min read
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Thankful Thoughts

One of my favorite Tony Robbins quotes is: "Life doesn’t happen to you, it happens FOR you." This time of year is great for moments of pause, to give thanks for what you have and where you are going... As we talked last week about obstacles and opportunities, we have the unique ability to choose how […]
November 19, 2021
1 min read
Hallway with obstacles

Obstacles and Opportunities

Obstacles An obstacle can be defined as a thing that blocks one's way or prevents or hinders progress. Opportunities An opportunity is defined as a set of circumstances that make it possible to do something. The Subconscious Determination It goes without saying that the last year and a half has presented its fair share of obstacles for many of […]
November 8, 2021
1 min read
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Holiday Digital Marketing Checklist

With the fast-moving pace of the Holiday Season, it is often common to get caught up in the crazy and miss crucial elements of your marketing.  To that end – here is your Holiday Digital Marketing Checklist so you can rock this season! 1: Leverage Mobile We know... This one sounds like a given... but […]
November 5, 2021
2 min read
Amazon logo sign

Before Amazon Was Amazon

Amazon.  Regardless of how you feel about them, there's no mistaking their position as a global leader in online retail - leveraging artificial intelligence to optimize and deploy buying experiences uniquely matched to each and every customer using its platform.  Their unmistakable "A-Z" logo'd boxes have become as commonplace as the flowers lining your front entry. But […]
October 29, 2021
1 min read

How Can I Help?

Have you ever noticed the difference in the answers you receive when you change up how you ask a question? Consider the question: "Do you need any help?" [what would your answer be? In most cases: "No, thanks..."]  But how would the response be different if the question was instead phrased like this: "How can […]
October 19, 2021
1 min read
Man lying on brown mountain

Reminder: Think Big

"You don’t need to be big to think big. Thinking big is what makes you big." J. Stark We all know this to be true, but a reminder from time to time never hurts.  That's all you need to rock this week.  Make it a great one. 
October 13, 2021
1 min read
Google website

Should I Bid On My Own Brand Name?

"I am currently running ads on Google.  Should I bid on my own brand name as a keyword?  I don't want to pay for those clicks if I don't have to..."  The above was a recent question I received from the community and I thought I would answer it here.  "Bidding on your own brand […]
October 7, 2021
2 min read
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Client Testimonials

The thing I appreciate most about working on a project with Captivation Agency is their sincere interest in the client's success. This is rare to find these days. Customer service is excellent, and they have never disappointed on delivering what was promised. This is a quality shop!

Dottie Rutledge

Dottie Rutledge

President, DR & Associates
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