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Zone of Excellence vs Zone of Genius

A few weeks ago, we talked about thinking of the word "master" as a verb, not a noun. Today, let's build on that concept further as we discuss the pivotal difference between your "Zone of Excellence" and the "Zone of Genius" which could also be thought of as being an expert vs genius.
March 11, 2022
2 min read
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Search, As A Service - Your Own Search Engine

At Captivation, we specialize in telling the unique stories of the brands and non-profits we work with.  Although we all tend to play in the same general sandboxes as our competitors, our clients have a unique approach, methodology, or process that sets them apart from the rest.  People come to them to solve problems in the […]
March 5, 2022
2 min read
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Mastering the Verb, Not the Noun

When we consider what it takes to become a "master" of something, the tendency is to think of the process as having a destination that one ultimately arrives at.  What we have observed, however, is that true masters look at the road ahead of them as one that not only never ends, but one filled […]
February 26, 2022
1 min read
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The Gold in the Gold Rush

Whether we're talking about the California gold rush of the mid-1800s or the "digital gold rush" associated with creating the next Facebook or the next voice-activated search algorithm - there is allure in the potential for success, big money, and opportunity. In the case of the California gold rush, the biggest opportunity came in the form of businesses that far fewer were thinking about.  What Do I Mean?  Most people were focused on following the "herd" and taking their role as a miner - crouching by the riverside for hours […]
February 18, 2022
2 min read
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What's Your WIIFM?

Can you communicate the "WIIFM" of your product or service to your target client/customer/donor? What is WIIFM WIIFM (pronounced "wif-em") stands for "What's in it for me"   This phrase is directly tied to the unique value proposition that accompanies each and every product, service or concept you offer. How to Write a WIIFM Statement Successfully formulating your "WIIFM" statements […]
February 11, 2022
2 min read
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The Two-Thought Slump

Earlier this week, I was on a call with Andy, CEO of  Tanner Tees - a long-time client and creators of industry-leading hitting aids and training products for baseball and softball. We were discussing content for an upcoming blog, talking about the possible factors that cause a player to enter a hitting slump.  As Andy explained, […]
February 5, 2022
2 min read
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Milk and Eggs

Imagine the inside of your local grocery store.  Picture its layout in your head… Now imagine the path you would take if I asked you to go find the milk or the eggs… You may not have noticed until just now, that the location of the milk and/or eggs are strategically positioned in almost every grocery store and in relatively the same […]
January 29, 2022
2 min read
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What Do You See?

Take a look at the picture below...  What do you see?  [credit: Google Images] Now, without saying what you see, share the image with a friend.  What do they see?  Is it the same thing you do? In most cases, we have found people's first answer is some sort of winged dragon or demon creature.  […]
January 21, 2022
1 min read
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Do You Remember The Zune?

Do you remember the Zune?  [credit: PCMag UK] First offered in 2006, the Microsoft Zune was the PC band's answer to the crowd favorite (and a first mover in the space) the Apple iPod.  Despite, its counter-culture appeal and comparable technology, the Zune was discontinued in 2012, while the latest iteration of the iPod Touch is still available […]
January 15, 2022
2 min read
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