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Intereior architecture that looks like an eye

Perception and Observation

Are you familiar with Sun Tzu? A military strategist, philosopher, and writer, Sun Tzu has been credited with defining Chinese warfare - recounting stories of fighting off many worthy and feared opponents, in some cases doing so without even a weapon for defense. Business leaders have cited Sun Tzu and his writings entitled "The Art of […]
May 13, 2022
2 min read
Hand with gold fingers

The 5 Key People You Need in Your Life

Are you familiar with the concept that we are the average of the five people we spend the most time with?
May 8, 2022
5 min read
A cup of tea

Sweet Tea and the Customer-Focused Business

Do you prefer your iced tea sweet, or unsweet? As a kid growing up in New Jersey, "iced tea" was served unsweet by default. (If you asked someone for a "sweet tea", they handed you a bottle of Snapple.) It was only when we moved to Florida that the clarifying question of sweet/unsweet was asked. If […]
April 29, 2022
1 min read
A vintage microphone

How to Win at Karaoke (and Business)

How are you at karaoke? Me? I consider myself more of a karaoke spectator than a participant, but for some: that time in the spotlight is the highlight of their week. And rightfully so, as some are really amazing, and some are... well... less awesome. This got me thinking, karaoke singers are a lot like […]
April 22, 2022
3 min read
A horse eating

A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read
A close up of an Alex device

Video Killed The Radio Star, But Google and Alexa Brought Them Back

Did you know that the first radio ad was served on November 2, 1920? Yep, and since its invention in the 1890s, the radio was the pinnacle of media and entertainment until the creation of the television in 1927. The TV remained top dog until June 29, 2007, when Steve Jobs announced the release of […]
April 9, 2022
2 min read
Alligator in the water

Kittens and Alligators

Have you ever heard the adage about kittens and alligators? Naturally, kittens are cute and cuddly and add joy to our life whenever we're in their presence.  Alligators, on the other hand, are fine to experience when they are a safe distance away or behind the safety of protective glass, but in any other situation, […]
April 1, 2022
1 min read
Man sitting on concrete bench

Bound in Biases

Biases.  We all have them, and although we may not realize it as we move through our day to day routines, every decision we make (subliminally or consciously) is measured in some degree against what past experience we have with a given situation, how that experience went, and ultimately, how much of a bias we have toward […]
March 26, 2022
2 min read
grocery store butcher

What Else?

Back in October of last year, we talked about the difference between "do you need help?" and "How Can I Help?" One elicits a yes/no response, while the other (in most cases) garners a response that is actionable, ex: "chop up these onions..." Regardless of what business you are in, we are all in the […]
March 18, 2022
2 min read

Client Testimonials

I could not be happier with the whole process from start to finish. They were able to make a fairly complex project simple and organized. They were very timely with all communication and they made the editing process so streamlined, efficient and user-friendly, I enthusiastically would recommend Captivation Agency for any of your video needs.

Joseph Caulkins

Joseph Caulkins

Artistic Director, Key Chorale
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