Helpful Tips
Writing Emails That Get Opened
Do you know what the largest factor leading to writing emails that get opened or not is?
June 17, 2022
4 min read
Glasses, Sunglasses, and the Microscope
And while we're taking a closer look at your business and organizations, let me introduce three metaphorical tools to help us along the way: glasses, sunglasses, and the microscope.
June 10, 2022
2 min read
Business Barnacles
It's a time to reflect on how far we've come, but also, what is holding your business back (the "barnacles") from moving as swiftly and efficiently through the water as we could.
June 9, 2022
2 min read
How to Become a Bionic Reader
Starting with the left column in the image below, begin reading the copy. Then, move to read the "same" copy on the right column. Notice Anything? For most individuals, the copy on the right should be easier to read and read quickly, while still retaining the content. Why? The magic of Bionic Reading. Founded by typographic designer Renato […]
May 27, 2022
1 min read
Perception and Observation
Are you familiar with Sun Tzu? A military strategist, philosopher, and writer, Sun Tzu has been credited with defining Chinese warfare - recounting stories of fighting off many worthy and feared opponents, in some cases doing so without even a weapon for defense. Business leaders have cited Sun Tzu and his writings entitled "The Art of […]
May 13, 2022
2 min read
The 5 Key People You Need in Your Life
Are you familiar with the concept that we are the average of the five people we spend the most time with?
May 8, 2022
5 min read
Sweet Tea and the Customer-Focused Business
Do you prefer your iced tea sweet, or unsweet? As a kid growing up in New Jersey, "iced tea" was served unsweet by default. (If you asked someone for a "sweet tea", they handed you a bottle of Snapple.) It was only when we moved to Florida that the clarifying question of sweet/unsweet was asked. If […]
April 29, 2022
1 min read
How to Win at Karaoke (and Business)
How are you at karaoke? Me? I consider myself more of a karaoke spectator than a participant, but for some: that time in the spotlight is the highlight of their week. And rightfully so, as some are really amazing, and some are... well... less awesome. This got me thinking, karaoke singers are a lot like […]
April 22, 2022
3 min read
A Unicorn or a Rhinocerous
Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it. Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read
