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Helpful Tips

Laptop with Gmail

Writing Emails That Get Opened

Do you know what the largest factor leading to writing emails that get opened or not is?
June 17, 2022
4 min read
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Glasses, Sunglasses, and the Microscope

And while we're taking a closer look at your business and organizations, let me introduce three metaphorical tools to help us along the way: glasses, sunglasses, and the microscope.
June 10, 2022
2 min read
Boat on water between rock formations

Business Barnacles

It's a time to reflect on how far we've come, but also, what is holding your business back (the "barnacles") from moving as swiftly and efficiently through the water as we could.
June 9, 2022
2 min read
Silhouette of man standing in front of white and black wall with letters

How to Become a Bionic Reader

Starting with the left column in the image below, begin reading the copy. Then, move to read the "same" copy on the right column. Notice Anything? For most individuals, the copy on the right should be easier to read and read quickly, while still retaining the content. Why? The magic of Bionic Reading. Founded by typographic designer Renato […]
May 27, 2022
1 min read
Intereior architecture that looks like an eye

Perception and Observation

Are you familiar with Sun Tzu? A military strategist, philosopher, and writer, Sun Tzu has been credited with defining Chinese warfare - recounting stories of fighting off many worthy and feared opponents, in some cases doing so without even a weapon for defense. Business leaders have cited Sun Tzu and his writings entitled "The Art of […]
May 13, 2022
2 min read
Hand with gold fingers

The 5 Key People You Need in Your Life

Are you familiar with the concept that we are the average of the five people we spend the most time with?
May 8, 2022
5 min read
A cup of tea

Sweet Tea and the Customer-Focused Business

Do you prefer your iced tea sweet, or unsweet? As a kid growing up in New Jersey, "iced tea" was served unsweet by default. (If you asked someone for a "sweet tea", they handed you a bottle of Snapple.) It was only when we moved to Florida that the clarifying question of sweet/unsweet was asked. If […]
April 29, 2022
1 min read
A vintage microphone

How to Win at Karaoke (and Business)

How are you at karaoke? Me? I consider myself more of a karaoke spectator than a participant, but for some: that time in the spotlight is the highlight of their week. And rightfully so, as some are really amazing, and some are... well... less awesome. This got me thinking, karaoke singers are a lot like […]
April 22, 2022
3 min read
A horse eating

A Unicorn or a Rhinocerous

Is your business a unicorn, or a rhinoceros? As we know, the unicorn is a fabled creature that only comes around once in a great while and when you find it, you do whatever you can to hold onto it.  Unicorn businesses are focused on customer service, as well as being forward-thinking with their products […]
April 15, 2022
1 min read

Client Testimonials

Our firm has been working with Captivation Agency for several months utilizing their video and photography services. Our experience has been incredible. They are prompt, precise and professional. When appointments are scheduled the team is on time. Project deadlines are always met. Most importantly, the final products they deliver are high quality and exceed expectations. Thanks to the team our marketing campaign has not only been incredibly successful but also fun and enjoyable working with such great people.

Kevin Lyons

Kevin Lyons

Partner & Financial Advisor, Generations Wealth Planning LLC
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